Of all the changes Elon Musk brought to Twitter, the one I'm quite skeptical and cringed about is the renaming of the platform itself to "X".

I don't know who advised him that this name could even work at all. X is so generic a name that it doesn't really mean anything because it already stands for a lot of things, how can one even think that a whole new brand can be built out of it? For example, one of the first picture that comes to my mind is "X-Men" movie series and the famous Professor X. But from what I gather, Elon is more of an Iron Man fan boy than Prof X, right?

The X-Men brand isn't some fluke, the Marvel folks have put some decent effort in creating that story line, plot, dialogs, sound and video effects, etc. to build the legend that it is. If me sitting here in India knows so much about X-Men series, I can only imagine the kind of cult it must have built in US, UK, etc.

And who can forget the "X" variable in mathematics? It is often used for equations like (X² + Y²). X is also very commonly used in discussions to denote an unknown quantity or factor. For example, "Let us assume that X is the demand factor for this new product.".

I don't know about other parts of the world but at least here in India, almost every person I've talked to still calls the platform "Twitter" and not X! Indeed, as long as the domain twitter.com still works, one might be even correct or justified in calling it so. But who knows how long that domain is going to work.

However, one of the noblest things for Musk to do in 2024 is to just revert or rollback this decision and restore back the "Twitter" brand. This is not just a popular demand but if I recall, Elon himself had often said that they will experiment with twitter and roll back what doesn't work? At least his top advisors or generals must strongly advice Elon to consider reverting this. Maybe they can come up with a slightly modified version of the Twitter logo with a different color and a bit of what Elon has in mind with respect to X? I'm sure there is no dearth of creativity in either Silicon Valley or Elon's team!

From a non-MAGA’ers perspective;

He took a perfectly fine (albeit starting to decline) social media platform with millions of users and derailed it completely from what it was before to a farce.

Why even buy Twitter if you’re going to change the entire format, including the actual name of the brand? Why not build a competitor from the ground up and call it X?

Unless you’re the melonhead billionaire your guess is better than mine, but I wonder if this bumbling incompetence is pre-orchestrated somehow or if he’s making it up as he goes.