I don't watch T.V very often, but do - when I'm up (which is infrequent given I'm outside the U.S) - watch the NBA. Recently I've had a little time so have watched a few games live. Doing so, I was quite taken aback at how commonplace humour and meta advertising are nowadays. Is this just a U.S thing?

Is there any research out there on when and why advertisers started doing this? Seems like every other ad shoots for either humour or "we know you know this is an ad, you're clearly smart enough to realise that, so smart in fact you might want to buy into our brand". Whatever the case, as ever, grateful for resources/discussion from those more in the know than I.

EDIT: A good example that is equal parts humour/meta is LeBron James' Super Bowl Sprite Ad.

Scott Morrison stands by Liberal ad promoting government's bushfire response

Here's the advertisement itself: https://twitter.com/ScottMorrisonMP/status/1213330419044638722

For the non-Aussies, and for the Aussies who aren't political tragics like me... the reason everyone's up in arms is that this video has been released by the Liberal Party, not by the Australian government. We can tell by the "Authorised by" statement in the final frame. Government information comes with the Commonwealth coat of arms and says "Authorised by the Australian Government, Canberra". Party political advertisements have to be "authorised by" someone within the political party. In other words, this is a political ad, not a government press release. The Liberal Party (not the government!) is promoting itself on the basis of what the government is doing for the bushfires.

Scott Morrison has already been an utter failure during this crisis. He went on holiday after the fires started. He's done as little as possible since he returned. And people have noticed. People have abused him when he turned up to visit their town. People have literally refused to shake his hand (but he grabs their hands and shakes them anyway!).

But, despite all this wrong-footedness, this new advertisement is the most tone-deaf thing he's done (so far!). It reflects his background in marketing. Everything's a message for him. Unfortunately for him, the message here is "I'm using your suffering to promote myself".

Scott Morrison has fucked up yet again.

I just discovered this new tourist advertisement for Australia. It's sung (mostly) by Kylie Minogue, and aimed directly at a British (English?) audience.

As an Aussie, I found a few moments in this ad to smile at.