Unpopular opinion: Brands will appear far more trustworthy if they stop all this "narrative feeding"

noble_pleb
2023-01-18T05:36:26Z

In this post, I'm going to say something which might seem controversial, politically incorrect or even downright harsh to some of you. Feel free to let me know and express your strong disagreement if that's the case. Everyone's world view is different and I'm ever ready to adjust my own in light of new found facts and evidences.

What I'm observing these days is that many big tech companies and large corporations are pushing lot's of content on Linkedin, Twitter, etc. which conveys the idea that these companies are standing up for the rights of supposedly oppressed section of the masses (females, minorities, etc.). 8 out of 10 postings from them are typically about these, a group picture of women employees, retweets or likes of those who have posted on new joining and promotions, etc.

With all due respect, the problem here isn't with the virtues of women empowerment, etc., needless to say these are good things to be celebrated in a society. But the problem is with their approach. When 8 out of 10 posts are only on these topics, the impression or narrative being pushed becomes that the world at large is very cruel and gruesome whereas these large capitalists are the ones who are implementing just rules and ethics on that world. Do you think this narrative or story they're selling is based on any factual reality?

I've seen and experienced a fair part of that "world at large" myself and while there are indeed many problems with it and it's far from perfect, it's a bit rich of these capitalists to make that kind of narrative signaling when, in fact, they're the ones who are partly responsible for keeping it ever poor and oppressed. These companies have the highest privileges of the world and they profit out of a crony system that thrives and benefits from the gates which keep the competition away.

Now, I'm not one of those "ancap" dudes who blatantly cancels capitalism entirely. Oh no, we all do need capitalism, not only because it's a system that pays your salaries and bills but also because the alternative is much worse and we have seen what it did in Russia and Korea and China. I just wish capitalism was more inclusive and of the Adam Smithian Laissez Faire and free competition kind and less of the big tech and surveillance capitalism kind.

This constant narrative pushing by the corporates, in effect, keeps people distracted from this truly bad aspect of capitalism. The masses are gullible, they can't see it, but the people sitting at top positions in these companies should know better. What kind of society are they trying to create with this? These companies have nothing to fear. Even if the masses actually realized and start thinking about this problem, they're hardly in a position to do anything about it. The way our rigid systems are designed and work, I don't see it changing for at least decades, if not centuries. But I wish these brands stop pushing on the narrative front in the meantime. In fact, the only thing that will change is make them more trustworthy in the eyes of wise people in the society, that's what I think.

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