What is prestige television?

Ecrapsnud
2023-07-13T22:10:43Z

I read an article today that referred to Foundation as "prestige television," and my first reaction was, "idk man, I didn't think it was all that great." This got me thinking, though, and I'm going down two separate paths here.

First, prestige television is a category that gets thrown about more as a marker of social context than of the quality of the show. Today, at least, these shows are typically big budget, highly marketed (specifically marketed as high quality), and likened to each other. Foundation was really hyped up in the runup to its release. There was a whole slew of articles calling it Apple TV's sci-fi Game of Thrones. More or less the same thing happened with The Rings of Power. Basically, "prestige television" feels like a term that was coopted by television studios in a landscape that has trended towards putting all their eggs into one basket. This only covers the studios' use of the term, though.

Second is the audience's use of the term. There remains the obvious question of if we're going to ward off the tv studios' coopting of the term, how are we going to use it? It really came out of a specific era of television, and regardless of anyone's assessment of relative quality, shows like that aren't really getting made anymore.

Personally, though? I wonder if we even need the term. My sort of emotional reaction to the conversation about prestige television is that it reminds me of the debate around "literature." It's not a debate I want to get into, but it's another label that has unclear boundaries and a tendency towards the old. In practice, it just gets used to snub certain books (e.g. "Dune is good, but it's not literature"). With television, I'm not saying we need to do away with the concept of prestige television, but if we do want to keep using it (and again, studios will even if we don't),
a) What should it mean?
b) How should we use it (i.e. for good, not for snobbery)?

Comments URL: https://tildes.net/~tv/183k/what_is_prestige_television

Votes: 19

Comments: 21