Is the age of opportunity for "hustlers" with morals on the internet over?

OBLIVIATER
2024-12-27T10:55:37Z

This is more of an incoherent chain of consciousness from a lot of the thoughts I've had about being online over the past 20~ years. I welcome discussion and thoughts about the points I make in this post, optimism is appreciated as I've almost none left for this. (For context for the older folks on this forum, I'm not going to be getting into pre-2006 internet as I wasn't around to experience much of it. I know the internet has a very rich and storied past from before that period of time, but the vast vast vast majority of people didn't "get online" until after this period of time)

As we hurtle headlong into 1/4th of the way through the century, I've been looking back on the earlier years of the internet and missing a lot of it. Sure there were a lot of rough edges and problems, but I'd argue that would be true of any period of time for any large group of people. One thing that always stuck out to me in the past was how much the used to reward innovation, creativity, and hard work. Youtube, Twitch, Reddit, even platforms like Twitter and Facebook; they all felt a lot smaller and a lot more approachable for the amateur with some ambition. So many of the success stories you heard from around that era were just seemingly normal guys and gals who had some talent and drive and put in effort and made it big. Obviously there's some confirmation bias there, you don't hear the 1000 stories from the people who tried and failed, but I don't think you can deny that the "barrier to entry" was a lot lower back then in pretty much every field. I've gotten to know the founder of the company I work for, and he started it out of his house with a few friends from college and created what would be considered today to be a pretty basic product, and they managed to turn it into a 200~+ million dollar business in just over 10 years. Most of the stories I've heard are like that, just a guy or a couple guys sitting down and working on something over the course of a few months and striking it big off of it.

Now let's get to the point of this post, to me it feels like those success stories have slowed to a trickle, if not stopped completely. The amount of competition there is in every field is insane. Are you a fairly talented digital artist looking to make a little extra cash on the side? 10-15 years ago, you could easily get commissions for things like Twitch emotes, personal portraits, (drawing furry OCs), etc. Nowadays I don't know a single amateur artist who can find a reliable source of clients who are willing to pay any reasonable amount of money, and this was before AI took over the low hanging fruit for pennies on the dollar.

I'm going to continue to draw on personal experience because that's the only field I feel like I can speak with some authority on. In the Youtube/Twitch scene, being a reasonably skilled video editor used to mean that you could make a decent (if meager) living and build up your reputation by editing for large creators. Editors became known for their styles and even became mini-celebrities in the communities that they were a part of. Now it feels like every large Youtuber/Streamer has a team of faceless, nameless production staff that handle all of the video management, thumbnails, analytics, etc. There's no personality anymore, there's no individuality; you're part of the business, a cog in the machine. The .00001% of people who manage to crawl their way to the top of creating videos or streaming content have hyper-optimized the process so finely that there is quite literally no room for a newcomer to enter the space and attract a crowd.

I'll expand on that last paragraph a bit because I know that its not really 100% true, I see Youtubers and streamers every single day that I've quite literally never heard of before, and they have millions of subscribers; the platforms have never been more diverse. But one thing they all seem to have in common is that the production value and effort required to make their content is 100x the amount it was 10 years ago. You can't just put a handycam on a 10 dollar tripod in your bedroom and make it big on the internet anymore note: this is explicitly ignoring Tik Tok because I have no interest/experience with that platform, and from everything that I've heard, "tik tok fame" is so incredibly fleeting and transient that someone can go from being a celebrity to a nobody literally overnight. It's the tabloid magazines of internet content, just a flash in the pan for the vapid and dopamine-starved. It also seems like one of the most toxic and manipulated platforms out there, quite literally millions of people putting out actual trash into the ecosystem, throwing anything at the wall to see if it will stick. (for anyone who thinks I'm being too harsh on TikTok, I'm referring to the part of the platform that's all astroturfed sponsored trash like "omg check out this new water bottle I found that filters out negative energy in your water before you drink it" and the 1,000s of other scams that infest that godforsaken app. That TikTok rant got a little off-track but it just makes me so frustrated to see how hyper-consumerism, low effort, and morally bankrupt the "creators" of that platform are. It's all about the "grindset" and "hustling to make a quick buck." As long as you get your bag, who gives a fuck right?

To circle back to some more context for why I'm making this post, I'm very active in the freelance/contractor space. A lot of my friends are/were creatives, freelancers, contractors from all sorts of fields; artists, sound designers, voice actors, video editors, website developers, app programmers, audio engineers, etc. I was talking to one of my friends about some of the projects they have been working on recently, and one of them was editing down a podcast for these two hustle-culture bros. The type of people who offer those $5,000 paid online courses on how to make "passive income" online; you know the type, I know you do. And the surprising thing to me was that these guys were actually "successful" they had suckers enrolling in their courses, they were making good money. You want to know what the one of the "hot tips for passive income" that they were using? They made AI generated "product review" videos on Youtube that would scrape Amazon product listings, and put together thousands of automated useless garbage videos a day and pump them onto any platform they could monetize. You ever try to look up a review for a fairly niche product to see if its any good, and all you can find is AI generated trash? Yeah, these are the types of people responsible. They have absolutely no morals, no respect for their audience, they will do anything it takes to make .0001 cents and completely flood the platforms they're on with worthless garbage making it unusable. It's the online equivalent of an industrial factory discharging thousands of gallons of toxic waste into the ocean a day to make a few hundred bucks from some boomers who can't tell that a video is worthless.

I use this as an example because this is happening everywhere, in every field. It's not always AI, its not always worthless trash; but the almost universal truth everywhere I see is that every possible niche online is absolutely packed to the brim with a million other people and bots who will do whatever you do for much less money and time. Competition for human attention and money has completely exponentially skyrocketed and there is quite simply not enough to even begin to go around.

If you stuck around through this rant and it resonated with you in any way, feel free to share your thoughts and opinions below. I ask that you don't just solely comment based on the title without reading at least some of the post. This is definitely coming from a negative headspace and I'm well aware that my personal experience may be skewed, but its so hard not to be cynical and jaded.

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