Joe Edelman: "Is anything worth maximizing?", a talk about how tech platforms optimize for metrics

deepdeeppuddle
2025-03-29T21:04:30Z

Video: https://www.youtube.com/watch?v=GyVHrGLiTcc (46m20s)

Transcript: https://medium.com/what-to-build/is-anything-worth-maximizing-d11e648eb56f (10,314 words with footnotes and references)

Excerpt:

...for simple maximizers, its choices are just about numbers. That means its choices are in the numbers. Here, the choice between two desserts is just a choice between numbers. We could say its choice is already made. And that it has no responsibility, since it’s just following what the numbers say.

Reason-based maximizers don’t just see numbers, though, they also see values. Here, there’s a choice between two desserts — but it isn’t a choice between two numbers. See, it’s also a choice between two values. One option means being a seize-the-day, intensity kind of person. The other means being a foody, aristocratic, elegance kind of person.

My personal thoughts about this talk: it's a kind of strange, kind of dubious philosophical and multi-disciplinary reflection on metrics for organizations, especially metrics for tech companies, and on the pitfalls of optimizing for metrics in what the speaker argues is too "simple" a way.

I don't entirely trust the speaker or the argument, but there was enough in the talk to stimulate curiosity and reflection that I thought it was worth watching.

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