Looking for some guidance for SEO for a small business

PetitPrince
Thu, 30 May 2024 06:15:33 +0000

Hi Tildes!

My significant other works in a mom and pop veterinary practice (litteraly : one manages cattle care and the other manages pets (i. e. cats and dogs)) . They are going to retirement, so she's gonna take over along with a colleague (only for the pets part though). The practice is located in a mid-sized town (for Switzerland at least) ; it's big enough to support a couple more practices, not enough to feel that much competitive pressure (in fact all but one practice share the night and weekend on-call duties).

I volunteered to build her a new website, since the name doesn't match the new structure they're creating (it basically goes from "John and Jane Smith Veterinary Practice" to "VetPun Ltd" ), and also because the old website has a dated early 2000s vibe.

There no plan yet to integrate their practice management software to the website (it's also an ancien piece of tech, they are keen to replace it some day), so it's going to be a couple of static pages for now.

This is technically well within my range (I'm a full stack dev, for such a small thing it's probably going to be a Github Page; although a small Digital Ocean droplet is not out of question), but I mainly work on B2B and have no idea how to do SEO.

Here's what's in my checklist

Redirect the old website to the new one

Register in the Google Business directory

Register in the local business directory

Register in Google Maps

Modify the entry in Openstreet Map

Follow those guide for the website itself:

https://developers.google.com/search/docs/essentials

https://developers.google.com/search/docs/fundamentals/SEO-starter-guide

Ads: we plan some ads on local newspaper, and adwords for a limited time (and targeting people local to the area of course).

I guess I should also do Facebook? Does that overlap with Instagram? (I'm not a regular user of either of them, although I do have to use Facebook for some LARP event)

Analytics : say that I integrate Google Analytics, what kind of actionnable item can I expect out of it? Can I get the same kind of data using a self hosted solution? It has been years since I used it in my now defunct blog back in my teenage days, so I expect some change compared to 2008.

Am I missing something?

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