Nissin teamed up with design firm nendo, who created an obsessively designed fork based on hours of user observation. Based on the angle of the arm and the shape of the Cup Noodle dish, nendo derived the optimal angle – 128 degrees – for scooping up noodles. But they didn’t stop there. The tip and sides of the fork are the exact same angle as the circular cup that holds the noodle. Small bumps along the teeth of the fork to help hook noodles. The fork itself is shaped like a small pocket to catch toppings and just the right amount of soup. The handle of the fork is not only ergonomically designed but it also has ribbed backside which acts as a clip to secure the lid while you’re waiting for the hot water to cook the noodles. Then they created one for both lefties and righties.
The limited edition of 3000 forks will come with any set of 3 or 5 cup noodles (625 – 726 yen) and will be available on Nissin’s website starting October 30, 2019 at 10:00 AM Japan time.
Article from the Spoon & Tamago blog:
That is a shockingly large amount of thought I never would have thought possible in something as trivial as a fork.
This almost feels like one of those corporate April Fool's jokes, but in this case it's real. It's kind of ridiculous, but I also kind of love it.
Looks like Nissin made the video private. Fortunately, nendo reuploaded it: https://www.youtube.com/watch?v=4B0ck9xyXTY