41 votes

Oatly, the world's largest producer of oat milk, is sending a new message to its consumers – most people want their governments to take action on climate change

11 comments

  1. Akir
    Link
    Huh. This might actually be a surprisingly good piece of corporate activism, even if it is “low effort”. Sadly I think that since many (most?) of their customers are already vegan or vegetarian...

    Huh. This might actually be a surprisingly good piece of corporate activism, even if it is “low effort”. Sadly I think that since many (most?) of their customers are already vegan or vegetarian they may largely be preaching to the choir, but that doesn’t mean they aren’t getting the message out to people who don’t need to hear it.

    11 votes
  2. Flashfall
    Link
    Well symbolic activism is still activism I guess. I'll raise them a glass of cold brew with some Oatly instead of heavy cream tomorrow morning.

    Well symbolic activism is still activism I guess. I'll raise them a glass of cold brew with some Oatly instead of heavy cream tomorrow morning.

    6 votes
  3. Lia
    Link
    Wow, this is nice! I don't drink milk (any sort) so I wouldn't have seen this were it not for the extra publicity it's generated. The fact that I've seen it probably means that many politicians...

    Wow, this is nice!

    I don't drink milk (any sort) so I wouldn't have seen this were it not for the extra publicity it's generated. The fact that I've seen it probably means that many politicians will see it as well. The message is simple and powerful and the data point it communicates is important for everyone to understand - even those people who belong to the 89%, because there's rampant propaganda coming from the other side claiming they are a minority. This type of thing is easy and cheap for the company to do, the impact could be real, and even if it isn't, no harm done.

    I got a similarly warm feeling out of this than the Norwegian government's (was it?) enshittification awareness campaign.

    5 votes
  4. [8]
    snake_case
    Link
    My own mother was just talking about it being "monsoon season" in the SW united states because they're getting record breaking amounts of rainfall this year. The statement was in response to my...

    My own mother was just talking about it being "monsoon season" in the SW united states because they're getting record breaking amounts of rainfall this year. The statement was in response to my grampa, her dad, saying how unusual it is for them to be getting that amount of rainfall.

    I don't even know where she got monsoon season from, dude. You can find all sorts of nonsense on the internet. If we need a campaign, we need a better campaign against that stuff, not some new catch phrase that you'd only know what it means if you're "in the know"

    7 votes
    1. [4]
      DefinitelyNotAFae
      Link Parent
      It's not a "real" (maybe, kind of, it's debated) monsoon but it is called that in North America. It's not new in the scientific field as it's been around for.... Decades. North American Monsoon If...

      It's not a "real" (maybe, kind of, it's debated) monsoon but it is called that in North America. It's not new in the scientific field as it's been around for.... Decades.

      North American Monsoon

      If you follow any number of meteorologists online you'll pick up trends of language in weather, just like you will in anything else. Maybe people are just using the term more in the Southwest right now, not for climate change but to better explain things.

      In the Midwest I swear they didn't talk about storms this way a decade ago, but now "we" all talk about the cap popping off or breaking on a storm. (By we I mostly mean meteorologists and those of us who repeat that in talking about the weather and whether it's good for the corn.) They talk about climate change too, separately.

      7 votes
      1. [3]
        snake_case
        Link Parent
        Kinda like how everyone and their cousin is out there telling people they’re overstimulated and their ex was a narcissist cause psychology terms have entered social media, I guess

        Kinda like how everyone and their cousin is out there telling people they’re overstimulated and their ex was a narcissist cause psychology terms have entered social media, I guess

        1 vote
        1. [2]
          DefinitelyNotAFae
          Link Parent
          Eh I mean people are using narcissist wrong, but maybe "overstimulated.". Then again, I think maybe that's just a sign of the trauma of the pandemic for a lot of folks, especially ND ones. Idk if...

          Eh I mean people are using narcissist wrong, but maybe "overstimulated.". Then again, I think maybe that's just a sign of the trauma of the pandemic for a lot of folks, especially ND ones.

          Idk if your mom is using it correctly, but she's probably heard it from something, and it has no obvious connection to climate change.

          7 votes
          1. snake_case
            Link Parent
            She was saying that it's monsoon season in the desert and it always rains this much during monsoon season, which doesn't make any sense and is false I just wish there was something I could do....

            She was saying that it's monsoon season in the desert and it always rains this much during monsoon season, which doesn't make any sense and is false

            I just wish there was something I could do. Lots of people post fact checking media and that's not working. The fact checking stuff uses these signal words that when people like my mom come across it they just tune it out because the headline mentioned 'climate'

            2 votes
    2. [3]
      Akir
      Link Parent
      Monsoon season is a real thing. It refers to the change in wind patterns. It’s the reason why the rains change and why we get irritatingly humid air.

      Monsoon season is a real thing. It refers to the change in wind patterns. It’s the reason why the rains change and why we get irritatingly humid air.

      5 votes
      1. [2]
        snake_case
        Link Parent
        Yeah of course but my mom was like, it’s monsoon season in the desert and that 100% explains the rain they’re getting. The desert mind you. Where a normal rainy season yields like 1 inch and...

        Yeah of course but my mom was like, it’s monsoon season in the desert and that 100% explains the rain they’re getting. The desert mind you. Where a normal rainy season yields like 1 inch and they’re at like 6 inches

        4 votes
        1. updawg
          Link Parent
          Monsoon season is considered to be June 15 through September 30. This year, Phoenix was .03 in above average, Tucson was .07 in above average, Flagstaff was .75 in (10%) andabove average, Lake...

          Monsoon season is considered to be June 15 through September 30. This year, Phoenix was .03 in above average, Tucson was .07 in above average, Flagstaff was .75 in (10%) andabove average, Lake Havasu City got less than half of its average (0.65" vs 1.13"), and Yuma only got just over a third of its average (0.35" vs 1.13").

          So I'd say your mom was dead on! Sounds like you should listen to her more. Maybe visit more often, too.

          6 votes