Other sellers are now storing and shipping their products on their own, instead of using Amazon's fulfillment service, according to Will Tjernlund, the CMO of Goat Consulting, an agency that helps Amazon sellers. For example, they are now fulfilling their products out of their own warehouses, using services like Amazon's Seller Fulfilled Prime, which still gives their products Prime eligibility and better exposure on the site, even if they don't ship them to Amazon's warehouses.
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