13 votes

How Harley-Davidson killed itself

5 comments

  1. [5]
    TheJorro
    (edited )
    Link
    I remember as a child I asked my dad and much older cousin about Harley-Davidson since they are both big motorcycle people and had a lot of praise for Honda's offerings but HD was the motorcycle...

    I remember as a child I asked my dad and much older cousin about Harley-Davidson since they are both big motorcycle people and had a lot of praise for Honda's offerings but HD was the motorcycle brand name in North American media. Both of them laughed about "World War 1 engines" and how they were such overpriced nonsense. Both of them are around HD's demographic age range too (perhaps on different ends of that range) but they would never consider buying an HD bike. This was in the 90's, and I can't imagine their reputation was doing much better in the 2000's. Even now among all the motorbike enthusiasts I know, not a single one would considering buying a Harley-Davidson bike.

    It seems to me the writing has been on the wall for many, many years at this point. Were they asleep at the handlebars?

    Sidenote: this channel has some incredible production quality and writing for its size. This is easily Top Gear quality with what I'm guess is a fraction of the crew and budget.

    7 votes
    1. Halfloaf
      Link Parent
      Agreed completely on your sidenote. I'm not a motorcycle person whatsoever, but the production quality here was astounding.

      Agreed completely on your sidenote. I'm not a motorcycle person whatsoever, but the production quality here was astounding.

      3 votes
    2. [3]
      soks_n_sandals
      Link Parent
      I've been bike shopping lately. I'm in my mid 20s. HD feels and looks outdated. I'm really into the cruisers from Indian, which is technically still an American company. They have better tech for...

      I've been bike shopping lately. I'm in my mid 20s. HD feels and looks outdated. I'm really into the cruisers from Indian, which is technically still an American company. They have better tech for cheaper. Their marketing and image is also so much better. They endorse a number of women that ride The Wild Gypsy Tour, which is a women's only MC event. It's basically the opposite vibe I get from HD. Royal Enfield also has some fantastic and very affordable options.

      1 vote
      1. [2]
        cfabbro
        Link Parent
        Back when I was considering getting a bike, I was looking at used Triumph Speedmasters. They have that awesome classic 1950s look but modernized. And the latest model is pretty much my ideal...

        Back when I was considering getting a bike, I was looking at used Triumph Speedmasters. They have that awesome classic 1950s look but modernized. And the latest model is pretty much my ideal looking bike, I think. But yeah, Royal Enfield and Indian both have some similar modern-retro looking stuff too though... also without all the baggage and stigma that Harley's carry with them. :P

        3 votes
        1. soks_n_sandals
          Link Parent
          That's a seriously good looking bike. I love the "standard" motorcycle look, even though that phrase is a bit outdated given what manufactures are dubbing standard bikes these days.

          That's a seriously good looking bike. I love the "standard" motorcycle look, even though that phrase is a bit outdated given what manufactures are dubbing standard bikes these days.

          2 votes