11 votes

Sex-toy makers Lovehoney and WOW Tech merge in $1.2 billion deal as lockdowns spur demand

1 comment

  1. AugustusFerdinand

    The closely held European-based companies behind Fifty Shades of Grey vibrators and other sexual wellness brands said they have agreed to merge in a deal that values the combined company at around $1.2 billion, amid increasing global demand for sex toys fueled in part by the pandemic.

    Germany’s WOW Tech Group is combining with Lovehoney, a U.K.-based online retailer, to offer a range of sex toys, lingerie, and lubricants to retailers and consumers. The companies officially announced the tie-up Thursday.

    2 votes