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How a shipping error 100 years ago launched the $30 billion chicken industry

2 comments

  1. skybrian
    Link
    From the article:

    From the article:

    By today’s standards, a 10,000-chicken farm is tiny — a single industrial-style chicken barn will now house upward of 40,000 birds at a time, and farmers usually own several barns apiece. But in Steele’s day, her operation was massive. And the hatchery accident occurred at a fortuitous time — it was the Roaring ’20s, a decade of immense economic growth in the US, which meant Americans had more money in their pockets to eat more meat. Simultaneous advancements in agricultural refrigeration and transportation, along with the rise of chain grocery stores and the expansion of agriculture financing, made that meat more plentiful.

    Around this time there were also seemingly small advances around nutrition that had huge implications for mass agriculture. One was the discovery of vitamin D in 1922, according to Emelyn Rude, author of Tastes Like Chicken: A History of America’s Favorite Bird. Chickens would often die of rickets when kept indoors during cold winter months (rickets is caused by a lack of vitamin D, stemming from lack of sunlight). That helped cap the number of chickens that could be raised at any given time, especially in cooler climates. But once farmers began fortifying chicken feed with vitamin D, they could suddenly raise them in larger numbers indoors and year-round.

    1 vote
  2. noble_pleb
    Link
    For someone too lazy to open that link, what's the tldr of that error?

    For someone too lazy to open that link, what's the tldr of that error?