10 votes

Embracer has entered a $1.2 billion agreement to divest mobile developer Easybrain to digital entertainment firm Miniclip

Posted by mycketforvirrad
Tags: sweden, companies.holding, embracer group, business, acquisitions, games studios, easybrain, miniclip, games.mobile, puzzle, ceo, lars wingefors, author.sophie mcevoy, source.gamesindustry, short read
https://www.gamesindustry.biz/embracer-divests-easybrain-to-miniclip-in-12bn-deal

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Title
Embracer divests Easybrain to Miniclip in $1.2bn deal
Published
Nov 14 2024
Word count
264 words

3 comments

  1. [3]
    infpossibilityspace
    Link
    Miniclip? The website that hosts online games I remember playing almost 20 years ago? Are little website games still popular enough that Miniclip has $1.2B lying around? I'm clearly missing...

    Miniclip? The website that hosts online games I remember playing almost 20 years ago? Are little website games still popular enough that Miniclip has $1.2B lying around?

    I'm clearly missing something here, what else does Miniclip do to earn money?

    9 votes
    1. Protected
      (edited )
      Link Parent
      My brother worked there in the past. They run a series of mobile games such as pool and other pool-like games (touch, drag and release to shoot mechanics) popular in various countries, including...

      My brother worked there in the past. They run a series of mobile games such as pool and other pool-like games (touch, drag and release to shoot mechanics) popular in various countries, including asian countries, and with mind-boggingly vast amounts of (edit: microtransactions) revenue.

      8 votes
    2. Tardigrade
      Link Parent
      Quite a lot of those flash games have morphed into mobile apps over the years and microtransation revenue is always surprisingly large for those. King being a massive chunk of Activision blizzard...

      Quite a lot of those flash games have morphed into mobile apps over the years and microtransation revenue is always surprisingly large for those. King being a massive chunk of Activision blizzard king with candy crush bringing in revenue on the scale similar to call of duty.

      3 votes