From what I have heard (someone please correct me if I'm wrong), most streamers don't even make very much from ads, and considering only partners (a small portion of streamers) make money from ads...
From what I have heard (someone please correct me if I'm wrong), most streamers don't even make very much from ads, and considering only partners (a small portion of streamers) make money from ads at all, this appears to be a blatant move by Twitch to rake in more cash, likely to the detriment of their platform and its creators. Personally, I have Twitch Prime, but I use multiple adblockers anyway, so this change doesn't phase me. If I enjoy a streamer and watch their content consistently, I donate (directly or by using bits) or subscribe. In my mind, Twitch has enough money from their oh-so-benevolent overlord Amazon, and it's the creators that have made Twitch what is is today that deserve my money. I would love to hear other perspectives on this issue, however.
Edit: I should note that Twitch still receives a cut from bits and subscriptions, so donating is likely the best way to directly contribute to streamers.
This is exactly what I do as well - not only on Twitch. I support lots of people on Patreon, YouTube donating, and other forms of donation so that way I know my money goes to the creator. I enjoy...
This is exactly what I do as well - not only on Twitch. I support lots of people on Patreon, YouTube donating, and other forms of donation so that way I know my money goes to the creator. I enjoy it, honestly.
That's the way to do it, in my view. Patreon has been a great boon for creators of all types; hopefully they don't do something to rock the boat. I keep meaning to throw a few bucks a month to a...
That's the way to do it, in my view. Patreon has been a great boon for creators of all types; hopefully they don't do something to rock the boat. I keep meaning to throw a few bucks a month to a few podcasts I listen to that are on there. Time to make an account!
What I find interesting is that several individual games that are streamed have a culture where none of the streamers play ads. Streamer revenue from ads is so small they don't bother. I'm sure...
What I find interesting is that several individual games that are streamed have a culture where none of the streamers play ads. Streamer revenue from ads is so small they don't bother.
I'm sure the folks at twitch have tried doing math on how many more ads they'd actually show if people had regular commercial breaks say every 30 minutes or hour depending on natural breaks in gameplay. The math must show that it isn't beneficial for them to pay more per adview to get more views.
They must also have ruled out forcing ads to show every 2 hours a streamer is live or whatever, and decided squeezing already paying customers more is the worthwhile choice.
I don't see that adding up, but there must be reasoning I'm not seeing. A large company doesn't just wing this. And Amazon certainly wouldn't let them.
I suspect taking control away from the streamer as to when an ad plays would be worse than forcing ads on more users (for the streamers that want to show ads, many don't). Imagine a streamer in a...
I suspect taking control away from the streamer as to when an ad plays would be worse than forcing ads on more users (for the streamers that want to show ads, many don't). Imagine a streamer in a LAN tournament, it's a tense game-ending moment and then all of a sudden a 3 minute advert starts playing. I suppose they could force the stream to have a 3 minute delay but then that causes other issues such as chat interaction, which is a big part of twitch.
Twitch/Amazon won't care, the majority of streamers rarely run ads as it was. The ads they care about are the ones when you open a stream that the streamer doesn't control and the streamer doesn't...
Twitch/Amazon won't care, the majority of streamers rarely run ads as it was. The ads they care about are the ones when you open a stream that the streamer doesn't control and the streamer doesn't make any money from. All the money from those ads go to Twitch.
I can only think of a few streamers that I've watched that ever even rolled their own ads.
I wasn't aware the first ads were for twitch. I've seen streamers without any ads at all though, perhaps if you choose to use ads in your streams you have to accept the first one is twich's? I'm...
I wasn't aware the first ads were for twitch. I've seen streamers without any ads at all though, perhaps if you choose to use ads in your streams you have to accept the first one is twich's? I'm not too familiar with the platform.
Nonetheless if streamers really don't make enough from advertisements then this protest could go on for longer. They'd have little incentive to enable ads again, especially when it would result in bad PR for them (this streamer only cares about money, not their viewers)
I don't think the protests will last or mean anything really it's just the latest drama Streamers hardly run ads most will tell you they don't make enough to bother inconveniencing their viewers,...
I don't think the protests will last or mean anything really it's just the latest drama
Streamers hardly run ads most will tell you they don't make enough to bother inconveniencing their viewers, and as it is most of the twitch prime users probably had adblock on anyway. Whenever someone has said something about the twitch controlled intro ads in chat the streamer response has been wink wink don't use ad block that's for sure wink wink
This is an issue because people like to bash Twitch or anyone for making more money, I'd guess a vast majority of twitch users run adblock already as it's a smaller community of people who are younger and more tech savvy and know to just use adblock.
Here's an interesting twitter chain from the article, I think Gothalion is the most notable streamer in the article and he probably understands this move better than any of us.
From what I have heard (someone please correct me if I'm wrong), most streamers don't even make very much from ads, and considering only partners (a small portion of streamers) make money from ads at all, this appears to be a blatant move by Twitch to rake in more cash, likely to the detriment of their platform and its creators. Personally, I have Twitch Prime, but I use multiple adblockers anyway, so this change doesn't phase me. If I enjoy a streamer and watch their content consistently, I donate (directly or by using bits) or subscribe. In my mind, Twitch has enough money from their oh-so-benevolent overlord Amazon, and it's the creators that have made Twitch what is is today that deserve my money. I would love to hear other perspectives on this issue, however.
Edit: I should note that Twitch still receives a cut from bits and subscriptions, so donating is likely the best way to directly contribute to streamers.
This is exactly what I do as well - not only on Twitch. I support lots of people on Patreon, YouTube donating, and other forms of donation so that way I know my money goes to the creator. I enjoy it, honestly.
That's the way to do it, in my view. Patreon has been a great boon for creators of all types; hopefully they don't do something to rock the boat. I keep meaning to throw a few bucks a month to a few podcasts I listen to that are on there. Time to make an account!
You can view the previous topic about this here
What I find interesting is that several individual games that are streamed have a culture where none of the streamers play ads. Streamer revenue from ads is so small they don't bother.
I'm sure the folks at twitch have tried doing math on how many more ads they'd actually show if people had regular commercial breaks say every 30 minutes or hour depending on natural breaks in gameplay. The math must show that it isn't beneficial for them to pay more per adview to get more views.
They must also have ruled out forcing ads to show every 2 hours a streamer is live or whatever, and decided squeezing already paying customers more is the worthwhile choice.
I don't see that adding up, but there must be reasoning I'm not seeing. A large company doesn't just wing this. And Amazon certainly wouldn't let them.
I suspect taking control away from the streamer as to when an ad plays would be worse than forcing ads on more users (for the streamers that want to show ads, many don't). Imagine a streamer in a LAN tournament, it's a tense game-ending moment and then all of a sudden a 3 minute advert starts playing. I suppose they could force the stream to have a 3 minute delay but then that causes other issues such as chat interaction, which is a big part of twitch.
Twitch/Amazon won't care, the majority of streamers rarely run ads as it was. The ads they care about are the ones when you open a stream that the streamer doesn't control and the streamer doesn't make any money from. All the money from those ads go to Twitch.
I can only think of a few streamers that I've watched that ever even rolled their own ads.
I wasn't aware the first ads were for twitch. I've seen streamers without any ads at all though, perhaps if you choose to use ads in your streams you have to accept the first one is twich's? I'm not too familiar with the platform.
Nonetheless if streamers really don't make enough from advertisements then this protest could go on for longer. They'd have little incentive to enable ads again, especially when it would result in bad PR for them (this streamer only cares about money, not their viewers)
I don't think the protests will last or mean anything really it's just the latest drama
Streamers hardly run ads most will tell you they don't make enough to bother inconveniencing their viewers, and as it is most of the twitch prime users probably had adblock on anyway. Whenever someone has said something about the twitch controlled intro ads in chat the streamer response has been wink wink don't use ad block that's for sure wink wink
This is an issue because people like to bash Twitch or anyone for making more money, I'd guess a vast majority of twitch users run adblock already as it's a smaller community of people who are younger and more tech savvy and know to just use adblock.
https://twitter.com/Gothalion/status/1031622955674021898
Here's an interesting twitter chain from the article, I think Gothalion is the most notable streamer in the article and he probably understands this move better than any of us.