Why Nintendo games never go down in price, according to Satoru Iwata

razorbeamz
Wed, 14 Jun 2023 10:56:46 +0000

In the book Ask Iwata, former Nintendo president Satoru Iwata is quoted as having said:

After a piece of hardware is released, the price is gradually reduced for five years until demand has run its course. But since the demand cycle never fails, why bother reducing the price this way? My personal take on the situation is that if you lower the price over time, the manufacturer is conditioning the customer to wait for a better deal, something I've always thought to be a strange approach. Of course, this doesn't mean that I'm against lowering prices entirely, but I've always wanted to avoid a situation where the first people to step up and support us feel punished for paying top dollar, grumbling, "I guess this is the price I pay for being first in line."

What do you think of what he said here?

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