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How SoulCycle lost its soul: The boutique fitness phenomenon sold exclusivity with a smile, until a toxic atmosphere and a push for growth brought the whole thing down

Posted by spit-evil-olive-tips
Tags: business, gyms, exercise, soulcycle, fitness, toxicity, cycling, harassment, work, company culture, author.alex abad santos, source.vox, long read
https://www.vox.com/the-goods/22195549/soulcycle-decline-reopening-bullying-bike-explained

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Title
SoulCycle's exclusivity was its secret weapon - and its downfall
Authors
Alex Abad-Santos
Published
Dec 23 2020
Word count
6691 words