10 votes

Why Lego won – the competition looked identical, so how did they pull it off?

5 comments

  1. [4]
    Bonooru
    Link
    I'm a little disappointed they didn't get into it, but I think another strong piece in favor of lego bricks is that they're consistent. Like ridiculously so. The fact that you can grab a brick at...

    I'm a little disappointed they didn't get into it, but I think another strong piece in favor of lego bricks is that they're consistent. Like ridiculously so. The fact that you can grab a brick at the store today, and one 10 years, and one 20 years ago, and one 30 years ago and have them all work with each other with no issues is remarkable. The tolerances on their construction are among the best in world and I think that's helped contribute to their success.

    12 votes
    1. [2]
      vord
      Link Parent
      I mean, my family refused to buy anything but Lego as a result. I am proud to continue that tradition. It's just immensely satisfying how stuff just holds together in a way non-Lego bricks just don't.

      I mean, my family refused to buy anything but Lego as a result. I am proud to continue that tradition. It's just immensely satisfying how stuff just holds together in a way non-Lego bricks just don't.

      5 votes
      1. Bonooru
        Link Parent
        I got a mega block set at some point because they had cooler looking pieces and they wouldn't consistently stay together very well with themselves (they did a better job interoperating with my...

        I got a mega block set at some point because they had cooler looking pieces and they wouldn't consistently stay together very well with themselves (they did a better job interoperating with my legos honestly). So, I can definitely understand that sentiment.

        5 votes
    2. Commod0re
      Link Parent
      I had some mega bloks mixed into my collection as a kid because my mom was not as discerning, and I hated those pieces. The colors are slightly different, the fit is loose, the bricks break fairly...

      I had some mega bloks mixed into my collection as a kid because my mom was not as discerning, and I hated those pieces. The colors are slightly different, the fit is loose, the bricks break fairly easily and they don’t like to stay together. LEGO bricks have none of those problems

      1 vote
  2. skybrian
    Link
    Kagi summary:

    Kagi summary:

    This video is about the history of LEGO and how it became the iconic toy it is today. It explains how LEGO was inspired by Kiddicraft, a toy company that produced self-locking building blocks in the 1940s. LEGO made some tweaks to the design, such as changing the scale and studs, and adding tubes in the center for better grip. This gave LEGO a patent to protect its product and a real innovation that led the company forward. LEGO also changed its marketing strategy in the 1950s, focusing on building a system of play and creating a platform for people and bricks to work together. This combination of bold engineering and platform marketing was a breakthrough that made LEGO the iconic toy it is today.

    1 vote