8 votes

United Airlines announced it will be the first airline to offer nonbinary gender options for customers to book flights

3 comments

  1. [3]
    s-sea
    Link
    Huh, didn't know that the TSA required boarding passes and whatever else to have your gender disclosed. Don't quite understand why, but ok? Good on United for doing it; I don't really think it...

    Huh, didn't know that the TSA required boarding passes and whatever else to have your gender disclosed. Don't quite understand why, but ok?

    Good on United for doing it; I don't really think it makes up for a lot of the other crap they've pulled, but it's a step in the right direction.

    3 votes
    1. [2]
      stephen
      Link Parent
      I don't know about you. But I am totally sick of companies pulling this. Its sooooo frustrating to see such cynical PR moves from these deeply flawed organizations. This shouldn't be read as down...

      "I don't really think it makes up for a lot of the other crap they've pulled, but it's a step in the right direction."

      I don't know about you. But I am totally sick of companies pulling this. Its sooooo frustrating to see such cynical PR moves from these deeply flawed organizations. This shouldn't be read as down playing this victory for the recognition of non-binary people it clearly matters.

      My read on this is that their PR contractor presented them with how public perception of the brand is eating into their bottom line. And decided on a cheap, cosmetic tweak that will play well in the news rather than deal with the actual ways United is substantially screwing people (monopolies of certain routes, price gouging and fees, that time they dragged that poor man out his seat, their ass dragging on carbon offsets as a standard part of fares, etc. etc.)

      8 votes
      1. s-sea
        Link Parent
        Holy crap, this is always something I've felt but never been able to properly articulate it. This is exactly it. The slight improvements companies make are almost always in reaction to something...

        Holy crap, this is always something I've felt but never been able to properly articulate it. This is exactly it. The slight improvements companies make are almost always in reaction to something else as a quick-fix and never really made unless they view it as a necessity.

        3 votes