You may have missed part I which is, specifically, meant for those living in the United States.
Most of us are aware of targeted advertisements in which companies (Facebook, Google, Amazon, and countless others) use web cookies and other tracking mechanisms to collect information from your computer, network, and browsing activities in order to display relevant ads to you. In fact, there are hundreds of companies collecting, selling, and reselling your data. This data is stored in, potentially, thousands of databases throughout the world. Most of these companies are acting in ‘good faith’ and may not be involved in any illegal activities. Even so, there are many people who think this is creepy or borders on the edge of unethical practice. Read more.
What happens when these databases are breached by hackers and end up on the dark web?
Imagine that information in the hands of a boss who wants to lower your wages, a political opponent, a business competitor, a disgruntled neighbor, or a criminal.
There are a growing number of people who are abandoning sites such as Facebook and Google because they are deeply concerned about their privacy. Journalist Kashmir Hill wrote an entertaining multi-part series, Goodbye Big Five, in which she chronicled her efforts to discontinue using Amazon, Facebook, Google, Microsoft, and Apple.