7 votes No Sweat Tech: Buying from Amazon: 3 Steps to Find What You Need and Avoid Fake Reviews Posted April 29, 2019 by asteroid Tags: amazon, reviews, online shopping, retail, ecommerce https://www.saturdayeveningpost.com/2019/04/no-sweat-tech-buying-from-amazon-3-steps-to-find-what-you-need-and-avoid-fake-reviews/ Link information This data is scraped automatically and may be incorrect. Authors Tara Calishain Published Apr 24 2019 Word count 1786 words 1 comment Collapse replies Expand all Comments sorted by most votes newest first order posted relevance OK DanBC April 29, 2019 Link Isn't this wrong? Aren't merchants shipping fakes to Amazon for FBA, and those fakes are being comingled with genuine stock? At that point there's no way for the consumer to know which is fake or not. FBM means “Fulfillment by Merchant.” The merchant will ship the item to you directly from its warehouse. FBA means “Fulfillment by Amazon.” The merchant sends the item to one of Amazon’s warehouses, and Amazon takes care of stocking it and shipping it to you. Most Amazon merchants are honest and want to give you a good shopping experience. But some aren’t. When you buy an item from a third-party merchant on Amazon and the merchant ships it to you directly (FBM), Amazon never sees it. It might be counterfeit. Items shipped FBA have somewhat better quality control because Amazon carries the item in its warehouse. If you’re looking for an item that’s in an oft-counterfeited category — things like fashionable clothing, makeup, and women’s accessories — you will eliminate a lot of risk by either buying just from Amazon or using a merchant that fulfills orders via FBA. Versions of the "Add to Cart" button on an Amazon.com item page. One showing how it looks if the item is being fulfulled by Amazon, the other if it's being fulfulled by the manufacturer Isn't this wrong? Aren't merchants shipping fakes to Amazon for FBA, and those fakes are being comingled with genuine stock? At that point there's no way for the consumer to know which is fake or not.