Isn't that actually a lot higher response than what's expected for Direct Mail campaigns though? My father used to run a direct/database marketing agency here in Canada and I remember him saying...
Only 3.3 percent of Seattle residents who received democracy vouchers actually used them, city statistics show.
Isn't that actually a lot higher response than what's expected for Direct Mail campaigns though? My father used to run a direct/database marketing agency here in Canada and I remember him saying their usual response rate for direct marketing campaigns, even for sending out mailers on behalf of companies to their registered clients, was only around 1%.
And this is a neat idea but I can't help but feel that direct mailers are pretty expensive, antiquated and the entirely wrong approach here. Most people only expect bills and junk mail these days so don't really pay close attention to anything that isn't a bill. A much better approach would probably be a website where registered voters could decide on where to spend their voucher, that way people could leverage social media to spread the word and get their friends/family members to visit the site to spend their voucher too.
Isn't that actually a lot higher response than what's expected for Direct Mail campaigns though? My father used to run a direct/database marketing agency here in Canada and I remember him saying their usual response rate for direct marketing campaigns, even for sending out mailers on behalf of companies to their registered clients, was only around 1%.
And this is a neat idea but I can't help but feel that direct mailers are pretty expensive, antiquated and the entirely wrong approach here. Most people only expect bills and junk mail these days so don't really pay close attention to anything that isn't a bill. A much better approach would probably be a website where registered voters could decide on where to spend their voucher, that way people could leverage social media to spread the word and get their friends/family members to visit the site to spend their voucher too.
Or better yet (total pipe-dream), by why not do what we do in Canada and severely limit private donations and spending for political campaigns and provide federal funding for political parties?