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Netflix dropped ‘The Cloverfield Paradox’ after the Super Bowl five years ago – why streamers are unlikely to try that surprise strategy again

Posted by cloud_loud
Tags: usa, streaming, netflix, the cloverfield paradox, super bowl, ava duvernay, advertising, marketing, movie industry, author.j kim murphy, source.variety
https://variety.com/2023/film/features/cloverfield-paradox-super-bowl-commercial-netflix-same-day-drop-1235520392/

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Authors
J. Kim Murphy
Published
Feb 12 2023
Word count
1107 words