6 votes

Releasing ‘Tenet’: Of many bad options, this one is the best

7 comments

  1. Erik
    Link
    I would love to see it in a theater, but until there's a vaccine, I won't. Maybe at some of these drive-ins that are popping back up? I understand Nolan's desire for a theatrical release, but it...

    I would love to see it in a theater, but until there's a vaccine, I won't. Maybe at some of these drive-ins that are popping back up?

    I understand Nolan's desire for a theatrical release, but it doesn't mean what it used to in terms of a quality viewing experience. You no longer have 35 millimeter film prints being carefully prepared by people who have dedicated themselves to quality projection of films they love at their movie houses. You just have the big movie theater chain downloading a high resolution digital copy. And that honestly is only a few steps above the average audio/visual systems most people have in their homes, as opposed to old CRT TVs that often only had VCRs attached to them with 250 lines of resolution.

    That doesn't address the monetary problem, of course. Maybe a $20 VOD does?

    6 votes
  2. [3]
    JXM
    Link
    I’m not going to a theater anytime soon and neither are any of my friends. I think with a movie this massive, the only sensible option is to delay it until next summer and just eat the cost of...

    I’m not going to a theater anytime soon and neither are any of my friends. I think with a movie this massive, the only sensible option is to delay it until next summer and just eat the cost of remarketing it. Then they get a whole extra year to build up hype.

    4 votes
    1. [2]
      MimicSquid
      Link Parent
      And a whole extra year to accrue interest on the loans taken out to pay for production. It's not as easy as that.

      And a whole extra year to accrue interest on the loans taken out to pay for production. It's not as easy as that.

      2 votes
      1. JXM
        Link Parent
        I get that, but whatever that interest amounts to, it’s probably less than whatever they’d lose by releasing now. I think the even bigger issue is that tons of other movies have already jumped...

        I get that, but whatever that interest amounts to, it’s probably less than whatever they’d lose by releasing now.

        I think the even bigger issue is that tons of other movies have already jumped from 2020 to 2021 and snapped up the prime dates.

        There are no good answers here. It’s a once in a lifetime situation and there’s no good way to respond. Either way they’ll make millions less than they were expecting (I don’t want to say “lose money” because I think it will still make a ton of money when it comes out).

        3 votes
  3. [3]
    dubteedub
    Link
    I was not aware that the movie had such an astronomical cost, it is no wonder that Nolan and the studio have been pushing for Tenet to release in theaters rather than a streaming service or other...

    Nolan’s film would need to gross $800 million worldwide in order to break even in theaters. At this writing, of course, that’s impossible as most domestic theaters are closed — and, as COVID-19 outbreaks continue to spike, it seems increasingly likely that they may stay that way for the foreseeable future.

    I was not aware that the movie had such an astronomical cost, it is no wonder that Nolan and the studio have been pushing for Tenet to release in theaters rather than a streaming service or other platform.

    While Tenet has been a movie that I have been looking forward to seeing in theaters for some time, if it was going to be in theaters a month from now I would not be going anywhere near it given the current pandemic circumstances. I would prefer the movie just get delayed at this point closer to the holidays, but would be open to paying say $20 for a VOD release at home.

    I am curious what everyone else's expectations are for Tenet and how you would consider viewing it? Would you go to see it in a theater in August? Do the premium VOD options mentioned in the article sound reasonable to you?

    3 votes
    1. Omnicrola
      Link Parent
      I won't go anywhere near a theater anytime soon, so releasing in August seems like a non-starter to me. VOD seems like the most likely option IMO. I think the best option (aside from just waiting)...

      I won't go anywhere near a theater anytime soon, so releasing in August seems like a non-starter to me. VOD seems like the most likely option IMO.

      I think the best option (aside from just waiting) is to try and pull several technologies together. Combine VOD with a set release date, and try to deliberately tie it together with other social interactions as much as possible. Netflix Party is a great example of this.

      6 votes
    2. rish
      Link Parent
      Expecting $800 million gross just is too much a risk, Covid-19 or not. Past Nolan movies have performed well but 800 million just to break even? Unless WB gets another Joker like run they are...

      Expecting $800 million gross just is too much a risk, Covid-19 or not. Past Nolan movies have performed well but 800 million just to break even? Unless WB gets another Joker like run they are going to lose big.

      3 votes