12 votes

Lil Nas X's "Old Town Road", the media echo chamber, and Shane Morris’s vile past

3 comments

  1. Deimos
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    I came across this article last night by accident while looking for something else. I was checking to see what the idiot with the fake heroin van story was up to now—if you don't know what I'm...

    I came across this article last night by accident while looking for something else. I was checking to see what the idiot with the fake heroin van story was up to now—if you don't know what I'm talking about, don't bother, you're better off—and ended up finding out what he was doing last month, which was more interesting anyway.

    We had a few discussions on Tildes about the song/controversy at the time, but I hadn't seen anything since then. This article does a good job of explaining how it turned into a controversy in the first place, and is a great example of how some random guy can lie on Twitter and it will get blown up and echoed through all the different sites that feed off each other's reporting without doing any of their own research or validation.

    6 votes
  2. [3]
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    1. Deimos
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      Haha, well, I don't really care for the song, but it's an interesting situation. I also think it's clearly not country, and the article mentions that they only chose to label the song country in...

      Haha, well, I don't really care for the song, but it's an interesting situation. I also think it's clearly not country, and the article mentions that they only chose to label the song country in the first place to try to manipulate the charts:

      As Lil Nas X’s own manager Danny Kang has admitted, Lil Nas X chose country as the genre for “Old Town Road” in metadata listings to game the system, and receive more traction since the song would chart better in country where there was less competition. Danny Kang told Rolling Stone, “There’s a way to manipulate the algorithm to push your track to the top. That’s favorable versus trying to go to the rap format to compete with the most popular songs in the world.”

      The article also mentions that the song ended up becoming so popular that it started getting played on country stations anyway, so it could end up back on the chart (but it's been more than a month since this article and I'm not sure if that happened):

      “Old Town Road” is now the #1 song in all of music, and it will likely be re-added to the Billboard Hot Country Songs chart in the coming weeks now that it is beginning to receive country radio airplay. Once reinstated, it will reside at the top of the country charts well into 2020, and challenge for the longest-running #1 song in the chart’s history.

      4 votes
    2. krg
      Link Parent
      I have a feeling that if this guy doesn't capitalize on the success of this track soon he'll quickly fade into obscurity. I don't think the song or his others are very good, but he's definitely...

      I have a feeling that if this guy doesn't capitalize on the success of this track soon he'll quickly fade into obscurity. I don't think the song or his others are very good, but he's definitely turned it into a fantastic marketing opportunity. Maybe he'll get hooked up with a good producer and get groomed into a good artist.

      Genres have continually become messier and messier in the sense that everyone pulls from everything these days as we embrace the MonoCulture afforded to us by the Internet. But radio stations like their clean-cut genres and formats so they'll be the last stronghold of strongly-held genre beliefs. (I think)

      1 vote