6 votes

Motorcycle pioneer Erik Buell launches new electric motorcycle brand ‘Fuell’

2 comments

  1. Route66 Link
    Buell was wise in breaking from Harley Davidson. I talked to my local HD dealer and they made it clear that even though Harley was coming out with an electric motorcycle of their own, there was no...

    Buell was wise in breaking from Harley Davidson. I talked to my local HD dealer and they made it clear that even though Harley was coming out with an electric motorcycle of their own, there was no way they were going to stock it. Not only did it mean a huge investment in new equipment and training for their mechanic shop, but they predicted that total sales would be so low that they would be 'stuck' maintaining bikes that just aren't going to sell well to the traditional Harley crowd.

    It's pretty obvious that Harley has appealed for years, to the big bad boy biker crowd and any visit to a Harley bike rally will involve a lot of beer bellies, offensive t-shirts, leather and half naked women - not exactly the niche crowd that would spend big dollars on an electric to "save the planet."

    Harley obviously has a major marketing problem on its hands and it's yet to be seen if companies like Fuell will do any better. So far there doesn't seem to be a lot of love for electrics but that could change if prices drop substantially.

    4 votes
  2. hungariantoast Link
    My knowledge is pretty limited on what is available as far as electric motorcycles go, with Zero being the only brand I'm actually familiar with, but compared to their current lineup, the Flow...

    My knowledge is pretty limited on what is available as far as electric motorcycles go, with Zero being the only brand I'm actually familiar with, but compared to their current lineup, the Flow motorcycle actually seems to come in below Zero's offerings in terms of price and power. I still think the $10,995 price tag is too much for what you're getting.

    (And just to go on a tangent for a second, charging five figures for a motorcycle that makes less power than a Ninja 250 is something only electric motorcycles can do.)

    I know even less about electric bicycles so the Fluid's price of $3,295 seems excessively high for me, but 125 miles (201 kilometers) of range also seems like an excessively long travel distance for a bicycle.

    1 vote