21 votes

Nike’s online sales jumped 31% after company unveiled Kaepernick campaign, data show

Posted by dubteedub
Tags: american football, usa, nike, marketing, colin kaepernick, nfl, retail, athletes
https://www.marketwatch.com/story/nikes-online-sales-jumped-31-after-company-unveiled-kaepernick-campaign-2018-09-07?link=sfmw_tw

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Authors
Ciara Linnane
Published
Sep 10 2018
Word count
862 words

7 comments

  1. [2]
    dubteedub
    Link
    I think this is great news and glad that they are getting support for embracing Colin despite his being a somewhat controversial figure. The new Nike commercial narrated by Colin is really well...

    I think this is great news and glad that they are getting support for embracing Colin despite his being a somewhat controversial figure.

    The new Nike commercial narrated by Colin is really well done and I would encourage everyone to check it out.

    https://twitter.com/Kaepernick7/status/1037387722107830272

    4 votes
    1. trojanhorse
      Link Parent
      To be fair, Nike planned part of that. They wanted to profit off of the controversy. Not saying they didn't have some noble intentions, but it would be naive to assume they didn't manipulate this...

      To be fair, Nike planned part of that. They wanted to profit off of the controversy. Not saying they didn't have some noble intentions, but it would be naive to assume they didn't manipulate this to their advantage.

      6 votes
  2. [3]
    Eva
    Link
    I feel sickened and intrigued at/in the kind of person who uses "data" like that, grammatically.

    I feel sickened and intrigued at/in the kind of person who uses "data" like that, grammatically.

    2 votes
    1. [2]
      mat
      Link Parent
      You mean correctly? :)

      You mean correctly? :)

      8 votes
  3. [2]
    Bandos
    Link
    That's the power of memes.

    That's the power of memes.

    1 vote
    1. dubteedub
      Link Parent
      I mean, Trump is literally a meme President. So yeah, being 100% serious, I have no doubt in the power of memes. ‘We actually elected a meme as president’: How 4chan celebrated Trump’s victory...

      I mean, Trump is literally a meme President. So yeah, being 100% serious, I have no doubt in the power of memes.

      ‘We actually elected a meme as president’: How 4chan celebrated Trump’s victory
      https://www.washingtonpost.com/news/the-intersect/wp/2016/11/09/we-actually-elected-a-meme-as-president-how-4chan-celebrated-trumps-victory

      7 votes