The one thing people didn't learn regarding Trump and is repeating itself with AOC.
When you consider a politician stupid, it actually empowers them to be crafty. I think Trump would love for you to think he is stupid.
When you constantly attack a politician, you actually give them more followers. It's strange, but the Streisand Effect is real, especially in this Internet era.
The biggest weapon in someone's arsenal is to actually just talk about what they are for. Not attack their opponent and give them press. The rules have changed.