I came across this phenomenon naturally once again when I saw an article asking why people thought a cornucopia was once a part of the Fruit of the Loom logo, going on to describe the Mandela Effect. I was flabbergasted as my mother frequently bought me this underwear brand throughout the 90s and I distinctly remember the logo being that way. Specifically as rendered in this image. The company says this was never the case and yet thousands remember it to be true and more disturbing still, there are articles going back decades that describe the logo having a cornucopia. (Conspiracy theorists call this 'residue', or the lingering of the 'truth' after some psychic or interdimensional catastrophe)

Now with other cases of this phenomenon, I'm skeptical. So what if so many kids misremembered how a childhood book series was spelled (Berenstein/Berenstain) or misattributed when a famous person died.

This Fruit of the Loom one rocked my world. Is this mass hysteria? Government conspiracy? Time traveler interference? Parallel universes colliding?

I'm not really sold on any of it and normally I'm a skeptic who believes in rationality and generally agrees with Occam's Razor. This underwear logo though...it scared me.

I normally never take reports of ufos seriously, but major news outlets are reporting on videos taken by Navy pilots and the news anchors seem to take it as a joke. Even if these ufos are just high tech government drones or weather balloons, you'd think people would at least be curious in finding out what these things are.

Around the office normally I hear chatter about the news and current events, but nothing about these ufos. Nobody brings them up. On discussion forums, talk about the ufos seems really sparse as well. Even subreddits dedicated to ufos seem to not care very much about these videos being on the mainstream news. Now with legitimate proof that there is something strange in the air, why does nobody seem to care?

What are the leading explanations to what these things are? One explanation I've heard for at least one of the videos is that it's a stationary weather balloon that only appears to be moving due to the camera on the plane moving. I can accept this explanation for that video, but what about the other videos? And what about the navy pilot testimonies? Is this all just a publicity stunt for History Channel's new show?

Probably I'm not alone in such situation when a good person you know believes in something really harmless but still ridiculous in the depth of your mind.

For example, that astrological sign seriously defines compatibility of people, or WTC was demolished intentionally in the US, or GMO is bad because in some experiment rats reportedly stopped reproducing and therefore someone wants to shrink certain human populations by popularizing GMO.

None of such beliefs actually do something directly harmful but sometimes just the fact people you know believe that is almost disgusting. Any proof would be discarded as an "official", biased one, profitable for those who have money and power.

What should be done in such a situation? What would you do if your otherwise perfect friend seriously considered Earth flat?