10 votes

At least two malls are using facial recognition technology to track shoppers' ages and genders without telling

9 comments

  1. [9]
    ZeroGee
    Link
    Malls are private property. They've got CC tv, full surveillance and probably track you in dozens and dozens of ways. This isn't a surprise and shouldn't be a concern. You waive your right to...

    Malls are private property. They've got CC tv, full surveillance and probably track you in dozens and dozens of ways.

    This isn't a surprise and shouldn't be a concern. You waive your right to privacy inside those halls the moment you enter their parking lot.

    2 votes
    1. [5]
      dblohm7
      Link Parent
      That isn't true in Canada, where this article originates. Canadian businesses are subject to provincial privacy legislation, which is backstopped by the federal PIPEDA legislation. In the province...

      You waive your right to privacy inside those halls the moment you enter their parking lot.

      That isn't true in Canada, where this article originates. Canadian businesses are subject to provincial privacy legislation, which is backstopped by the federal PIPEDA legislation. In the province of Alberta, the relevant law is the Personal Information Protection Act (PIPA).

      "We don't require consent, because we're not capturing or retaining images," a Cadillac Fairview spokesperson said.

      That's their legal opinion, but any member of the public may file a complaint with the Office of the Information and Privacy Commissioner to request an investigation.

      (Source: I have personally filed three complaints against businesses in the Province of Alberta)

      10 votes
      1. [4]
        ZeroGee
        Link Parent
        You always have the right to not enter their property. I'm sure all the malls have signage indicating that they're recording your image on their property and by entering the property, you consent....

        You always have the right to not enter their property. I'm sure all the malls have signage indicating that they're recording your image on their property and by entering the property, you consent.

        The PIPA act just means you can request a copy of any images they retain of you, but if they're not retaining it, there's nothing to subpoena.

        1. [2]
          dblohm7
          Link Parent
          Have you actually read PIPA? You can't just throw some sign up in a corner saying, "By entering these premises you consent to X, Y, and Z."

          Have you actually read PIPA? You can't just throw some sign up in a corner saying, "By entering these premises you consent to X, Y, and Z."

          5 votes
          1. ZeroGee
            Link Parent
            Agreed, it's not in a corner. It's generally at the entrance or in the parking lot. You know that they're recording you on security cameras. This is no different, and falls under the same disclaimers.

            Agreed, it's not in a corner. It's generally at the entrance or in the parking lot.

            You know that they're recording you on security cameras. This is no different, and falls under the same disclaimers.

        2. dblohm7
          Link Parent
          Whatever, dude. I've got enough forums to argue with people on the internet; I don't need to add tildes to the bunch.

          Whatever, dude. I've got enough forums to argue with people on the internet; I don't need to add tildes to the bunch.

          1 vote
    2. Catt
      (edited )
      Link Parent
      To be honest, I don't have a problem with it specifically. The information they are gathering is not that different than having someone just count and guess age and gender. I posted this as a...

      To be honest, I don't have a problem with it specifically. The information they are gathering is not that different than having someone just count and guess age and gender.

      I posted this as a light reminder that tech allows a certain ease in collecting and aggregating data that I am not sure everyone thinks about.

      Also because this is a specific why consent is not needed case that I just find not often discussed.

      Edit to add: I also really liked how this article went into where and how this could be an issue.

      4 votes
    3. [2]
      sublime_aenima
      Link Parent
      Here in California our malls probably do the same, but they also feeding license plate info to ICE the same department that came under fire for separating and caging children. In the case of this...

      Here in California our malls probably do the same, but they also feeding license plate info to ICE the same department that came under fire for separating and caging children. In the case of this particular mall that got caught who say they don't save other info, but how do we know for the hundreds of other malls that might? And who are they sharing this information with?

      4 votes
      1. ZeroGee
        Link Parent
        He asked, on the internet, from the same computer he uses his Facebook, Banking and Porno.

        He asked, on the internet, from the same computer he uses his Facebook, Banking and Porno.

        1 vote