5 votes

Apple in 2018: The Six Colors report card

Tags: apple

3 comments

  1. [2]
    unknown user
    Link
    Not surprised to see the Apple Watch take the number one spot out of all of the report card categories. It's the one product that has a cohesive vision & team behind it, that is only furthering...

    Not surprised to see the Apple Watch take the number one spot out of all of the report card categories. It's the one product that has a cohesive vision & team behind it, that is only furthering the lead they have of other companies. For me, it is the one thing which has consistently helped me exercise & overall live a healthier life.

    Meanwhile, Mac hardware continues to lag & suffer, while iPhones become increasingly more expensive.

    3 votes
    1. cptcobalt
      Link Parent
      I really hope that the Watch team gets increased importance within Apple for this precise reason—it's, above any other Apple product I own—the most in line with what one could say is the "Apple...

      I really hope that the Watch team gets increased importance within Apple for this precise reason—it's, above any other Apple product I own—the most in line with what one could say is the "Apple vision". The other products are too compromised at the moment—updated too infrequently, dongles, keyboard issues, too expensive, profit-minded, etc.

      Apple Watch just feels like it's Apple wanting to be old Apple: just get the product right, don't care about much else, and then success comes in bounds. Apple needs more of this in 2019.

      1 vote
  2. JuniperMonkeys
    Link
    One thing they've been communicating to investors is that they expect people to buy more expensive iPhones less often -- but they seem to have done a really awful job communicating that to just...

    One thing they've been communicating to investors is that they expect people to buy more expensive iPhones less often -- but they seem to have done a really awful job communicating that to just about everyone else. I wonder if it would behoove them to market it more strongly as something you hold on to for longer, because their failure to do so at all seems to be making them the butt of a lot of jokes recently. I assume they've been content hiding the cost behind their own and carriers' rental schemes, but clearly that's not working.

    This report card seems really sensible, particularly with regard to the iPad Pro's "OS situation". What troubles me is the inconsistency; the iMac Pro and Mac Mini are great computers, but they have yet to demonstrate any commitment to getting, say, an updated Mac Mini out this year. The only Mac that seems guaranteed yearly updates (modulo Intel's cycles) is the MacBook Pro. Likewise everything else; the iPod Touch and iPad Mini were pretty much dead on the vine (they have, what, A8s?), and now they're rumored to get an update. It's just wild that a company of that size, with control over a significant portion of the SoCs they ship no less (!), can't manage more consistency.

    2 votes