Amazon has a serious counterfeit problem (to the point where I specifically avoid ordering products from Amazon now if I'm worried about getting a counterfeit), but this is a surprising approach....
Amazon has a serious counterfeit problem (to the point where I specifically avoid ordering products from Amazon now if I'm worried about getting a counterfeit), but this is a surprising approach.
Letting brands directly take down listings without needing to go through Amazon at all seems like it's potentially prone to abuse, and it also feels like that will let them put the onus on brands to need to constantly police Amazon's site for counterfeits.
Hopefully the other pieces of the program announced in the post help as well, but this seems weird to me.
I can say that false flags for counterfeit goods are already pretty high for some manufacturers. The company I worked for sold a mixture of OEM parts and aftermarket filters (which were clearly...
I can say that false flags for counterfeit goods are already pretty high for some manufacturers. The company I worked for sold a mixture of OEM parts and aftermarket filters (which were clearly labeled as such) for Jacuzzi hot tubs, but we were constantly getting marked as counterfeit goods. The crazy thing was that the products being flagged were more often the OEM parts we were buying from Jacuzzi. Oh, and we also had a store literally less than 5 miles away from their global headquarters.
We actually know exactly why they did this. They were bought by a financial corporation who was looking to increase profitability by stealing online sales from their dealers.
Amazon has a serious counterfeit problem (to the point where I specifically avoid ordering products from Amazon now if I'm worried about getting a counterfeit), but this is a surprising approach.
Letting brands directly take down listings without needing to go through Amazon at all seems like it's potentially prone to abuse, and it also feels like that will let them put the onus on brands to need to constantly police Amazon's site for counterfeits.
Hopefully the other pieces of the program announced in the post help as well, but this seems weird to me.
I can say that false flags for counterfeit goods are already pretty high for some manufacturers. The company I worked for sold a mixture of OEM parts and aftermarket filters (which were clearly labeled as such) for Jacuzzi hot tubs, but we were constantly getting marked as counterfeit goods. The crazy thing was that the products being flagged were more often the OEM parts we were buying from Jacuzzi. Oh, and we also had a store literally less than 5 miles away from their global headquarters.
We actually know exactly why they did this. They were bought by a financial corporation who was looking to increase profitability by stealing online sales from their dealers.
This is an interesting idea, though I do wish they'd chosen a better name.