10 votes

HQ Trivia lays off ~20% as it preps subscriptions—Just 8% as many downloads as last year

6 comments

  1. Loire Link
    Now there's a fad I hadn't thought about in a while. The apps decline in popularity is unsurprising. While the premise was interesting in Q1 2018, it rapidly lost its luster once the sheen of...

    Now there's a fad I hadn't thought about in a while.

    The apps decline in popularity is unsurprising. While the premise was interesting in Q1 2018, it rapidly lost its luster once the sheen of 'Live gameshow you participate in!' wore off. I haven't had the app downloaded since March, and I imagine the average users lost interest in that time frame with major updates or changes to keep the concept fresh. I'm sure losing the popular face of the app in Rogowsky was a blow as well.

    It would have taken a skilled CEO to keep this product in the limelight, and its clear from the article, that sinply wasn't the case with Yusupov. Definitely an interesting post-mortem (can we call it that? 92% download drop year over year seems deadly) of an modern flash in the pan.

    4 votes
  2. CharlieConway Link
    I suspect the concept is as much to blame as Yusupov's management of the product, or, apparent lack thereof. I had the app on my phone for roughly 2 months in the fall of 2018 and doubt I had the...

    I suspect the concept is as much to blame as Yusupov's management of the product, or, apparent lack thereof. I had the app on my phone for roughly 2 months in the fall of 2018 and doubt I had the time to actually play enough of the scheduled games to total in double digits. It was a novel bit of fun that I always meant to play but in practice it just sat in my app drawer and sent twice daily push-notifications for me to dismiss. It was only a matter of time before I uninstalled it.

    The idea of these massive multi-player game shows is cool but I can't say HQ Trivia ever captured my attention in any meaningful way and based on this article the percentage of people who fall into that same category is clearly high. Moving to a subscription model seems like a Hail Mary play rather than a sound strategy for the future so if it is possible to make these games work I'm not sure HQ Trivia will be the ones to do it.

    2 votes
  3. [2]
    tomf Link
    I'm surprised that HQT hasn't made the leap to TV to create some sort of 'beat the audience' quiz show, where home contestants vote for an answer or something. Having an interactive platform like...

    I'm surprised that HQT hasn't made the leap to TV to create some sort of 'beat the audience' quiz show, where home contestants vote for an answer or something. Having an interactive platform like that could make for some really fun television. The platform itself could be shipped out to other game shows like Wheel of Fortune, Who Wants to be a Millionaire, Deal or No Deal, etc. I don't watch game / reality shows, but I assume that American Idol already has something like this in place.

    I played THQ once with Danny DeVito (only a few months ago) and found the overall process to be exciting, despite the questions being fairly easy for someone of my age.

    2 votes
    1. SourceContribute Link Parent
      They may have focused more on the tech than on deal-making. This is unfortunately one side of certain tech businesses, they've got to do more deal-making than they're used to, even as a...

      They may have focused more on the tech than on deal-making. This is unfortunately one side of certain tech businesses, they've got to do more deal-making than they're used to, even as a consumer-facing app.

      1 vote
  4. [2]
    SourceContribute Link
    Not surprised at all They should have unionized or just left and formed their own new company. Anti-compete contracts aren't enforceable in California.

    Not surprised at all

    HQ Trivia employees petitioned to remove co-founder Rus Yusupov from the CEO position

    They should have unionized or just left and formed their own new company. Anti-compete contracts aren't enforceable in California.

    1 vote
    1. Loire Link Parent
      Unionization wouldn't have solved the issue facing them and forming a new company would rewuire starting all over from the ground up, including finding new investment when the original product was...

      Unionization wouldn't have solved the issue facing them and forming a new company would rewuire starting all over from the ground up, including finding new investment when the original product was already proving to be unsound.

      2 votes