15 votes

How podcasts went from unlistenable to unmissable

Tags: podcasts

26 comments

  1. [6]
    JoylessAubergine
    Link
    The article was exactly what i was expecting and why i find the title back to front. It used to be youd find a podcast and sure the audio was often a bit shitty (still is) and you might get an...

    The article was exactly what i was expecting and why i find the title back to front. It used to be youd find a podcast and sure the audio was often a bit shitty (still is) and you might get an audible advert or some other random shit to sell at the start, maybe if it was a comedian or author they'd flog some appearance dates and then it would be straight into the podcast. It felt personable without all the trappings that corporations and marketing teams bring. It was essentially just enthusiastic people talking about their interests.

    Now its "cool" intro, they thank their parent podcast company and/or patreons and an advert, maybe 20 minutes of content before another advert flogging some crap no one wants, always in the first person like they actually use all that crap, then maybe some more content before they end flogging their patreon or another advert. One podcast i listened to last week and have been listening to for years had 6 minutes of filler (adverts, patreon and sponsor shilling) before getting to the content. On a humanitarianism sub 30 minute podcast!

    Bah Humbug its not the 85% increase in advertising that made podcasts great. It was the literal opposite.

    Such marketing can be powerful when it's done well, says Mr Copeman: "It is great to be in that space where people are immersed in the sound of a person's voice, where they are enclosed in that world."

    Before these vampires got involved and just see dollars in that authenticity.

    23 votes
    1. [4]
      the_walrus
      Link Parent
      I disagree. I think the author is right. More money provides more opportunity. I agree that we lost some authenticity, but I think that what we gained in content far outweighs that cost. The thing...

      Bah Humbug its not the 85% increase in advertising that made podcasts great. It was the literal opposite.

      I disagree. I think the author is right. More money provides more opportunity. I agree that we lost some authenticity, but I think that what we gained in content far outweighs that cost. The thing that I like best about podcasts, is that unlike live tv, radio, or YouTube, you're not forced to sit through the commercials. Just skip ahead! Most of they time they use standard 30 second or 60 second spots, so as long as your podcast player has a "jump ahead 30 seconds" button (and most do), it's a minor nuisance that I don't mind putting up with in order to help the content creators make money.

      Show that it makes money, and people will come. I'm glad the podcast community has blown up because more people means more content, good and bad. There might be more shit to sift through, but you can also find a lot more gold.

      7 votes
      1. [3]
        starcloak
        Link Parent
        I can't stand the advertisements. I listen to dozens of hours of podcasts a week, but have only kept listening to one with ads. Most of them have patreons which I don't usually mind. I'm happy for...

        I can't stand the advertisements. I listen to dozens of hours of podcasts a week, but have only kept listening to one with ads. Most of them have patreons which I don't usually mind. I'm happy for them to make a living on podcasting, but personally I'm not going to bother listening to a podcast with ads.

        (Also if you want to block ads on youtube, uBlock Origin works for now)

        6 votes
        1. [2]
          the_walrus
          Link Parent
          I get that, the ads can get pretty annoying. Thanks for the suggestion with uBlock! I actually already use it on my PC, but I watch YouTube on my tv sometimes via Chromecast. Do you know of any...

          I get that, the ads can get pretty annoying.

          Thanks for the suggestion with uBlock! I actually already use it on my PC, but I watch YouTube on my tv sometimes via Chromecast. Do you know of any apps for Android that work similarly?

          1. Soptik
            Link Parent
            Pihole could work, as it filters ads from all traffic on your network and on all devices, but it requires upfront investment of a computer or something like raspberry that needs to be running to...

            Pihole could work, as it filters ads from all traffic on your network and on all devices, but it requires upfront investment of a computer or something like raspberry that needs to be running to filter ads, and setup that might take quite a bit of time if you never did something like this.

            If you seek youtube without ads on android, try NewPipe. You can download it from F-Droid, it's open source youtube app without ads (and with background player!).

            1 vote
    2. SourceContribute
      Link Parent
      Exactly, it's turned into regular radio shows, and the same is true of YouTube, it became more like TV with car adverts. I get that we've actually gone forward quite a number of steps because we...

      Exactly, it's turned into regular radio shows, and the same is true of YouTube, it became more like TV with car adverts. I get that we've actually gone forward quite a number of steps because we have much more choice but it's still sad that the format turns into the previous format even in a new medium.

      4 votes
  2. [19]
    Brock_Knifemann
    Link
    OK friends, I'd like to ask a serious question: Does anyone out there not like podcasts? Everyone I know in real life either loves them or is just ambivalent; the only person I know who doesn't...

    OK friends, I'd like to ask a serious question:

    Does anyone out there not like podcasts? Everyone I know in real life either loves them or is just ambivalent; the only person I know who doesn't like them is myself.

    I'm not trying to make a point or anything, I'm just curious what people outside of my narrow circles think.

    10 votes
    1. [4]
      TooFewColours
      Link Parent
      I have a love hate thing with podcasts. I really can't stand the typical format and sound of popular podcasts. I think it's been coined as NPR's sound, but it's everywhere - the same writing...

      I have a love hate thing with podcasts.

      I really can't stand the typical format and sound of popular podcasts. I think it's been coined as NPR's sound, but it's everywhere - the same writing styles, vocal delivery, kooky music queues, political outlook.

      I don't enjoy the 'two dudes talking' format that seems to be every other podcast, usually because they often have no idea about the subject they're talking about, always require you to have the Seth McFarlane dudebro humour.

      And I don't understand this 'celebrities interviewing other celebrities' thing that everyone seems to be doing now. Those aren't stories I'm interested in hearing.

      Podcasts have essentially become reality TV for the established middle class (if you couldn't tell from all the Blue Arpon ads), and they cater to one particular taste.

      It enfuriates me that there just doesn't seem to any podcasts I can get into. I've spent years trying.

      My line of work means I have hours I could be listening to something - which is often music - but I would adore listening to a decent, realiable podcast that suits me.

      The reality is, with so many out there, it almost certainly exists, but when podcast discussion and articles online applaud that one particular outlook, it's almost impossible to find.

      10 votes
      1. SourceContribute
        Link Parent
        The hard part with a podcast that I found is distribution. It's no longer good enough to host the mp3 files in an RSS feed on your own website/blog. No, now you need to upload and push the content...

        The hard part with a podcast that I found is distribution. It's no longer good enough to host the mp3 files in an RSS feed on your own website/blog. No, now you need to upload and push the content to Apple, Spotify, Stitcher, Google Play Music, and so on. And almost all the tools that push to those channels cost $$$. And of course you need a decent mic because people would rather listen to a great sounding podcast vs a scratchy one.

        The barriers to entry have risen and you're right they cater to a sort of middle/upper-middle class view which is the same mass audience as reality TV.

        One of my favourite podcasts is Canadaland because it is a unique perspective on Canada's media landscape. The major newspapers won't spend time doing all stories that are out there and they certainly won't criticize each other directly.

        5 votes
      2. [2]
        starcloak
        Link Parent
        What would a podcast you'd like be like?

        What would a podcast you'd like be like?

        1 vote
        1. TooFewColours
          Link Parent
          I started writing a list of things until I realized there really isn't correlation between the podcasts I do listen to. It all comes down to the people, and whether we connect with those people,...

          I started writing a list of things until I realized there really isn't correlation between the podcasts I do listen to.

          It all comes down to the people, and whether we connect with those people, there's probably nothing more to it than that. Everything I listed above are reasons I couldn't connect with those people, but there isn't a specific format that works for me.

          I'll go over what podcasts I am subscribed to, and what it is I like about them.

          Hello Internet - I imagine everyone knows this one. I'm not too interested in the stuff they talk about, but the stripped down, conversational nature of the podcast, absence of guests to ruin the chemistry, and the fact neither of them are trying to be funny, but incidentally make me laugh, makes the whole thing feel genuine. CGP Grey irritates me sometimes for speaking on things he knows little about, but for the most part they both have interesting outlooks.

          Kermode and Mayo's Film Review - Again, not too interested in movies personally, but there's great chemistry between the two hosts, and Kermode is a non pretentious and caring film critic whose love for film is infectious. There are guests, who I sometimes skip through, but often they're charismatic (since they're often actors) and are only on for a small portion of the show.

          This American Life - I've unsubbed and resubbed to this more times than I can count, but I've become a keen listener as of late. They own the annoying NPR style, and so doesn't often feel forced. The stories are almost always good, and the anthology style means there's no conflicting host personalities, and the stories shine through.

          Hip Hop Saved My Life - Romesh is just a comedian I find funny. Hip Hop is something I have an interest in, and the guests are usually from interesting backgrounds that have good stories to tell. I enjoy them discussion Hip Hop records as well.

          BBC Radio 4's 'Seriously' - Essentially a collection of mini documentaries from the radio show. Almost always excellent, but range from infuriating to sublime. You could literally get anything with this podcast, and it allows for some really experimental storytelling, and unusual stories. I rarely ever regret putting this on.

          Any recommendations welcome!

          4 votes
    2. [6]
      asteroid
      Link Parent
      I don't DISlike podcasts. I just rarely find them a good use of my time. That's primarily because I'm a fast reader. I can skim a long article in, say, 7 minutes. Why should I take 15-30 minutes...

      I don't DISlike podcasts. I just rarely find them a good use of my time.

      That's primarily because I'm a fast reader. I can skim a long article in, say, 7 minutes. Why should I take 15-30 minutes to listen to someone "speak" it? Not to mention that when I read, I can skip the parts that don't interest me.

      The only time I listen to podcasts is when I cannot read. Primarily that's when I'm working out, and I find "Wait Wait Don't Tell Me" a good way to keep myself engaged or distracted rather than bored. (Did I mention that I hate to work out?)

      I suppose that I'd care about podcasts more if I had to commute in the car every day; as a telecommuter that isn't an issue. But I suspect that I'd turn to audiobooks rather than podcasts, which is what I did 20 years ago when I had an hour-each-day drive to work.

      9 votes
      1. [2]
        the_walrus
        Link Parent
        I prefer podcasts to books on my commute, because they're almost always free, and they often have content that's brand-new and relevant down to the week, or even the day. It's hard to get a hold...

        I suppose that I'd care about podcasts more if I had to commute in the car every day... But I suspect that I'd turn to audiobooks rather than podcasts...

        I prefer podcasts to books on my commute, because they're almost always free, and they often have content that's brand-new and relevant down to the week, or even the day. It's hard to get a hold of a book that covers current events, especially in audiobook form, and almost never for free.

        I can skim a long article in, say, 7 minutes. Why should I take 15-30 minutes to listen to someone "speak" it?

        I have this problem too. I think it really comes down to how well the story is told. For example, 99% Invisible and Stuff You Should Know have a similar goal: sharing a variety of information on often lesser-known topics. However, SYSK is awfully surface-level and conversational in nature, whereas 99pi is much denser and sounds more like a news broadcast. I can find both entertaining, but I certainly feel like I learn much more from 99pi.

        The other advantage of podcasts is the nature of the medium. I love listening to podcasts about music, because they can actually play the music in question, something you can't do in a newspaper.

        7 votes
        1. asteroid
          Link Parent
          I get that. Back when I had that hour-long commute, I went to the library for books on cassette tape. Which tells you how long ago it was!

          I prefer podcasts to books on my commute, because they're almost always free, and they often have content that's brand-new and relevant down to the week, or even the day. It's hard to get a hold of a book that covers current events, especially in audiobook form, and almost never for free.

          I get that.

          Back when I had that hour-long commute, I went to the library for books on cassette tape. Which tells you how long ago it was!

          1 vote
      2. [2]
        starcloak
        Link Parent
        Have you ever tried listening to them at 1.5x or 2x speed? I find that helps me a lot with the frustration of people talking slow or not getting to the point. (Can work with video essays too)

        Have you ever tried listening to them at 1.5x or 2x speed? I find that helps me a lot with the frustration of people talking slow or not getting to the point. (Can work with video essays too)

        3 votes
        1. asteroid
          Link Parent
          Not really. It doesn't help with the skipability issue. With an article, I can scan to see if the author ever gets to a point. I can page down past the throat-clearing to notice a subheading,...

          Not really. It doesn't help with the skipability issue.

          With an article, I can scan to see if the author ever gets to a point. I can page down past the throat-clearing to notice a subheading, "Here's the takeaway." I can't do that with a podcast.

      3. mrnd
        Link Parent
        It just seems that there's no place for audio media in my life. I don't own a car so I too have considered that maybe that would be the missing thing, but I can't really see that: then I would...

        It just seems that there's no place for audio media in my life. I don't own a car so I too have considered that maybe that would be the missing thing, but I can't really see that: then I would like to concentrate on driving, not listening!

        One thing I have tried listening alongside of is doing chores like cleaning or washing dishes, but even that doesn't seem to work. Either I tune out completely or get annoyed how I can't skim ahead or back easily like I constantly do when reading.

        Sometimes there's content that I listen to because it's so interesting, but even then I'd prefer to read it.

        3 votes
    3. krg
      (edited )
      Link Parent
      First podcast I got into was Mike and Tom Eat Snacks. I remember thinking I was really late to the podcast game at that point, even though I now see that the first episode was created in 2011......

      First podcast I got into was Mike and Tom Eat Snacks. I remember thinking I was really late to the podcast game at that point, even though I now see that the first episode was created in 2011... Anyway, before that I also didn't care at all about podcasts. In fact, that was the only one I listened to up to around when it ended.

      I listen to a few regularly, now. Doughboys (hmm...a theme?)...Comedy Bang Bang...

      I used to listen to some "serious" podcasts more frequently, like Open Source (which has nothing to do with software), Think Again, Stuff You Should Know (which is still a little silly)

      Though, I pretty much stick to the first two mentioned, now. I find they help a bit with the ever present feeling of impending doom.

      4 votes
    4. JXM
      Link Parent
      I was ambivalent about them for a while but I've been listening regularly for over a decade now. What turned me around was when I started cooking more for myself. I enjoyed having a non-visual...

      I was ambivalent about them for a while but I've been listening regularly for over a decade now. What turned me around was when I started cooking more for myself. I enjoyed having a non-visual form of entertainment other than music. I can cook and listen to a podcast without having to worry about turning my head to watch what's on TV.

      Then I started finding more podcasts I like, which necessitated more listening time. I've got a solid roster of 20-30 podcasts I listen to regularly (obviously not every single week) and I've found I enjoy listening to those more than music in the car now.

      A good portion of my friends listen to podcasts (all in the 30s/40s age-wise) and I think for a lot of people, they've replaced time they would spend listening to the radio with podcasts. But a significant portion of people I know don't listen to any podcasts at all.

      3 votes
    5. Douglas
      Link Parent
      I haven't found a podcast I'm head over heels for. Most of the time I listen to them it's because I'm out of new music to listen to/got sick of what I currently have in my library, and don't know...

      I haven't found a podcast I'm head over heels for. Most of the time I listen to them it's because I'm out of new music to listen to/got sick of what I currently have in my library, and don't know what else to put on (I find I prefer background noise, lest my tinnitus comes in front and center). But I'm never like, "fuck yeah! let's listen to a podcast!!"

      So I suppose I'm in the ambivalent crowd.

      3 votes
    6. tomf
      Link Parent
      there are a lot of bad podcasts out there. I mainly listen to Bret Easton Ellis' Podcast This American Life Here's the Thing w/ Alec Baldwin Real Crime Profile -- this is good, but some series are...

      there are a lot of bad podcasts out there.

      I mainly listen to

      There are others like 99% Invisible that are good, but I find that most podcasts have one or more annoying people -- and I don't like that. Often a podcast will have 'the sidekick' who chirps in, trying to be funny --- I hate that.

      You're not alone in not liking podcasts, though. I think the podcast lovers are an extremely vocal minority.

      2 votes
    7. senko
      Link Parent
      I don't hate them, I just ignore (all) of them. The podcast format, like the radio show or a talk show on tv (which I consider the same, just in different medium) are just not for me. I find the...

      I don't hate them, I just ignore (all) of them. The podcast format, like the radio show or a talk show on tv (which I consider the same, just in different medium) are just not for me.

      I find the information density way too low and don't care for the banter, so it's neither informative nor fun enough to me.

      I do listen to audiobooks and audio versions of articles tho.

      1 vote
    8. [3]
      mrbig
      Link Parent
      I used to like podcasts. But my earplugs kept breaking or going missing, like, every week. Got tired of going to the store to get replacements. And that's how I stopped listening to podcasts....

      I used to like podcasts. But my earplugs kept breaking or going missing, like, every week. Got tired of going to the store to get replacements. And that's how I stopped listening to podcasts.

      Sorry for the boring story.

      1. [2]
        sandaltree
        Link Parent
        How about getting proper headphones? They aren’t misplaced as easily. A bit bulkier but the sound quality is usually better (compared to regular plugs), and a lot more comfortable at least for me.

        How about getting proper headphones? They aren’t misplaced as easily. A bit bulkier but the sound quality is usually better (compared to regular plugs), and a lot more comfortable at least for me.

        1. mrbig
          (edited )
          Link Parent
          I bought quality headphones with wires. I'm careless and don't wanna treat my headphones like crystal. They break the same. Wireless would just go missing.

          I bought quality headphones with wires. I'm careless and don't wanna treat my headphones like crystal. They break the same. Wireless would just go missing.

  3. feigneddork
    Link
    I used to listen to the Jimquisition every single week as it seemed like listening to three friends shoot the shit and talk about relevant gaming stuff. Now that I've sort of given up on gaming...

    I used to listen to the Jimquisition every single week as it seemed like listening to three friends shoot the shit and talk about relevant gaming stuff.

    Now that I've sort of given up on gaming and that entire world, it felt like three people just having a moan all the time - I completely get it, it's why I left gaming, but doing so sort-of killed the podcast for me.

    I've tried listening to others and I never realised how ad-heavy the format is with other people. I kind of miss that old format of friends casually chatting shit about the state of the world. Everything has either been super casual or super dense in information and absolutely lathered up in ads.