6 votes

Woolworths pays the Australian Communications and Media Authority $1 million fine for spam marketing emails

2 comments

  1. [2]
    emdash
    Link
    That's less than 20 cents per email. One has to wonder if Woolworths still gained more in profit—even after this fine—then if they just hadn't sent them at all. They may still have come out ahead!

    The infringement notice for $1,003,800 is the largest issued by the ACMA.

    The ACMA found more than five million breaches of the Spam Act 2003 by Woolworths when it sent marketing emails to consumers after they had unsubscribed from previous messages.

    That's less than 20 cents per email. One has to wonder if Woolworths still gained more in profit—even after this fine—then if they just hadn't sent them at all. They may still have come out ahead!

    4 votes
    1. MimicSquid
      Link Parent
      Man. 20 cents? The american version of that act can charge over $40k per email to really make it sting.

      Man. 20 cents? The american version of that act can charge over $40k per email to really make it sting.

      1 vote