10 votes

Podcast listening is hard to track, but that doesn’t mean advertisers aren’t trying

4 comments

  1. [4]
    WendigoTulpa
    Link
    What a crock of shit. I got into podcasts around 2013 and I can fully attest it has gotten progressively shittier since then. People are just pandering to commercial interests now, or walk on...

    “Our goal here is to make tools that will let this medium grow in general and bring more people into the space and create better content.”

    What a crock of shit. I got into podcasts around 2013 and I can fully attest it has gotten progressively shittier since then. People are just pandering to commercial interests now, or walk on eggshells with subject matter so as to not lose listeners. (Protip: if a podcast's cover image has a photo of the hosts face on it, its probably money-grabbing narcissistic bs)

    I feel like in podcasting, as with other media, the best quality is either hyper produced by companies that don't really need to worry about money (ie. Joe Rogan, Radiolab, anything NPR), and super small podcasts where its just some friends and a mic who don't give a shit about money and are just having fun.

    I'm glad the article indicates there's good pushback against advertisers. And who knows, I hear Apple generally isn't in the business of selling user data, so maybe its app might be safe.

    I know I'm being a bit flippant here, but in the past year I've dropped several shows due to the monotony/pandering of their content, and the increased popularity of the medium has resulted in so many new shows about political line-towing/random celebrity side projects.

    4 votes
    1. [2]
      RNG
      Link Parent
      Podcasts are such a massive medium it is difficult to say much of substance about the type of material on them. I've listened to podcasts for nearly a decade, and all of my favorites are...

      Podcasts are such a massive medium it is difficult to say much of substance about the type of material on them. I've listened to podcasts for nearly a decade, and all of my favorites are independently developed and are as good now as 5 years ago (probably have nearly 20 queued in the player.) My biggest concern is someone like Spotify collapsing the space, but I'm not sure that's all that likely.

      I've noticed this year that some have started injecting ads for local businesses and from the local government. It didn't feel especially invasive (seems to be IP based when I download via Wi-Fi)

      5 votes
      1. balooga
        Link Parent
        I always download through a VPN and giggle a bit when I hear regional ads intended for other markets.

        I always download through a VPN and giggle a bit when I hear regional ads intended for other markets.

        1 vote
    2. soks_n_sandals
      Link Parent
      Disagree on this to an extent. The Zigzag podcast is all about how it will fund itself and taking risks through receiving funding via a blockchain-based journalism company. It is a very good show...

      the best quality is either hyper produced by companies that don't really need to worry about money

      Disagree on this to an extent. The Zigzag podcast is all about how it will fund itself and taking risks through receiving funding via a blockchain-based journalism company. It is a very good show made by two women who left WNYC.

      And I want to offer the counter point, that with increased attention, money, and popularity regarding podcasts, there are great newer shows out there and getting better. Twenty Thousand Hertz, Moonrise from the Washington Post, The Bitter Southerner Podcast, Boomtown, Over the Road, Switched on Pop, Sidedoor from the Smithsonian Institute, etc., are all from within the last few years. Donations and popularity are up, and and as result we get great shows.

      4 votes