Is it even worthwhile to turn off ad personalization or location tracking for services/apps?

Rainier
2023-06-14T05:42:43Z

So, I’m moving to a new phone and revisiting a lot of accounts, apps, and settings.

When it comes to things like location history or ad personalization or whatever, is it even worthwhile to turn it off? Am I really supposed to believe that because I have some toggle off that Google suddenly doesn’t track where I drive on Maps? Like if they are going to be tracking me, which I assume they are, I might as well be able to see it to rather than have it exist in the aether somewhere where the info is attributed to me but not viewable in the UI.

Even with ads, I know shadow profiles are a thing, and that they definitely have data beyond what they show in the UI, so might as well opt in there too right? Plus, the non-targeted ads I get are basically porn-tier ads or stuff for gay men.

What should I do here? Move into the woods? Feels like I can’t win.

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