The "Clyde" icon is a welcomed, and better, change. But the new typeface feels like something you would find on a Disney amusement ride or in Fortnite. It's just a not good font and a bit jarring....
The "Clyde" icon is a welcomed, and better, change. But the new typeface feels like something you would find on a Disney amusement ride or in Fortnite. It's just a not good font and a bit jarring. The kerning is very off.
I wonder if there will ever be a day when this trend of simplifying logos to the point they all approximate a circle will turn around and we'll start seeing detail put back into things. Not that...
I wonder if there will ever be a day when this trend of simplifying logos to the point they all approximate a circle will turn around and we'll start seeing detail put back into things.
Not that this particular change is that egregious - it actually looks decent, even if it is even harder to tell what it's supposed to be now.
I'm not digging the wordmark and brand font decision, it feels too squat, and the rounded top of the "i" just seems off, as if it's too distinct despite not being a meaningful part of the brand...
I'm not digging the wordmark and brand font decision, it feels too squat, and the rounded top of the "i" just seems off, as if it's too distinct despite not being a meaningful part of the brand (the "D" should probably be more distinct, if anything). The rest of the new design makes a lot of sense, to be honest.
The pip of the i "pushing down" the stroke makes that one letter look like it's the wrong size. Do like the discussion of why and how they changed the logo. Think it looks good, and it's more...
The pip of the i "pushing down" the stroke makes that one letter look like it's the wrong size.
Do like the discussion of why and how they changed the logo. Think it looks good, and it's more legible at small scales.
They're further anthropomorphizing their brand, which honestly isn't unexpected. When laundry detergents are wanting to be your friend on social media, we've hit a level of anthropomorphizing that...
They're further anthropomorphizing their brand, which honestly isn't unexpected. When laundry detergents are wanting to be your friend on social media, we've hit a level of anthropomorphizing that is heretofore unprecedented. I... like the new Clyde? I mean, it's not a huge difference, it may have taken me a while to notice if I hadn't read this. The font (it's a font, dangit) I'm not crazy about, but I've seen far worse. At least they didn't make it something horribly chaotic to capitalize on the "Discord" name.
I have mixed opinions about it. The new wordmark is bouncy, juicy, cute, friendly, feminine. But the name Discord—"lack of agreement between things or people"—feels harsh, unfriendly, and...
I have mixed opinions about it. The new wordmark is bouncy, juicy, cute, friendly, feminine. But the name Discord—"lack of agreement between things or people"—feels harsh, unfriendly, and masculine. It makes me think of gamers decked out in black hoodies sitting in front of their gaming rigs. The old angular wordmark matched this feeling better I think. But this shift, even if a little incongruent, makes sense if Discord wants to broaden their appeal.
I'm somewhat indifferent about the Clyde logo. The new one feels more balanced and, well... well-rounded, but also generic. But the old one's strange sharp nooks were a little odd but distinctive.
Funny you say that. It makes me think of the Roman goddess more than anything. (I suppose that's what growing up reading Rick Riordan and associated mythology does to you...)
But the name Discord—"lack of agreement between things or people"—feels harsh, unfriendly, and masculine.
Funny you say that. It makes me think of the Roman goddess more than anything.
(I suppose that's what growing up reading Rick Riordan and associated mythology does to you...)
The new color is so jarring when used in the interface of the app. Color contrast is way too high and therefore it's more of a distracting highlight instead of a subtle highlight as it should be....
The new color is so jarring when used in the interface of the app. Color contrast is way too high and therefore it's more of a distracting highlight instead of a subtle highlight as it should be.
Also, that intense purple color is used as a background for comparatively thin white text, which means the letters get blurry and l can't read it without eyestrain.
And the font makes me feel like l'm dyslexic where the letters start to move around as l read it. Hope they won't be using that anywhere in the app itself.
The "Clyde" icon is a welcomed, and better, change. But the new typeface feels like something you would find on a Disney amusement ride or in Fortnite. It's just a not good font and a bit jarring. The kerning is very off.
I wonder if there will ever be a day when this trend of simplifying logos to the point they all approximate a circle will turn around and we'll start seeing detail put back into things.
Not that this particular change is that egregious - it actually looks decent, even if it is even harder to tell what it's supposed to be now.
I'm not digging the wordmark and brand font decision, it feels too squat, and the rounded top of the "i" just seems off, as if it's too distinct despite not being a meaningful part of the brand (the "D" should probably be more distinct, if anything). The rest of the new design makes a lot of sense, to be honest.
The pip of the i "pushing down" the stroke makes that one letter look like it's the wrong size.
Do like the discussion of why and how they changed the logo. Think it looks good, and it's more legible at small scales.
Definitely. I'm not a designer, but I love reading about it.
They're further anthropomorphizing their brand, which honestly isn't unexpected. When laundry detergents are wanting to be your friend on social media, we've hit a level of anthropomorphizing that is heretofore unprecedented. I... like the new Clyde? I mean, it's not a huge difference, it may have taken me a while to notice if I hadn't read this. The font (it's a font, dangit) I'm not crazy about, but I've seen far worse. At least they didn't make it something horribly chaotic to capitalize on the "Discord" name.
I have mixed opinions about it. The new wordmark is bouncy, juicy, cute, friendly, feminine. But the name Discord—"lack of agreement between things or people"—feels harsh, unfriendly, and masculine. It makes me think of gamers decked out in black hoodies sitting in front of their gaming rigs. The old angular wordmark matched this feeling better I think. But this shift, even if a little incongruent, makes sense if Discord wants to broaden their appeal.
I'm somewhat indifferent about the Clyde logo. The new one feels more balanced and, well... well-rounded, but also generic. But the old one's strange sharp nooks were a little odd but distinctive.
Maybe they should try and get bought out by Disney, and over time people will forget it's even a word and just think it's pronounced Diz-cord.
Funny you say that. It makes me think of the Roman goddess more than anything.
(I suppose that's what growing up reading Rick Riordan and associated mythology does to you...)
The new color is so jarring when used in the interface of the app. Color contrast is way too high and therefore it's more of a distracting highlight instead of a subtle highlight as it should be.
Also, that intense purple color is used as a background for comparatively thin white text, which means the letters get blurry and l can't read it without eyestrain.
And the font makes me feel like l'm dyslexic where the letters start to move around as l read it. Hope they won't be using that anywhere in the app itself.