29
votes
Automatic braking systems save lives. Now they’ll need to work at 62 MPH.
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- Authors
- Aarian Marshall, Scharon Harding, Ars Technica, Kyle Younker, Mark Harris, Kate Knibbs, Morgan Meaker, Lily Hay Newman, Paresh Dave, Eric Geller, Dhruv Mehrotra
- Published
- Nov 18 2024
- Word count
- 568 words
As a petrol head, I'll offer a dissenting opinion. AEB, lane assist, and adaptive cruise control is so bad in most, if not all, of the vehicles I've driven that I'm shocked it's made it out of testing. For the ACC I've had my car lock its brakes when a car suddenly merged in front of me and there was ample space for me to disengage the cruise manually, call them an asshole, and go about my day. Same for lane assist. Something or someone darts into the road and the car fights my evasive maneuver. There have been fatality accidents caused by lane assist.
Out current Honda SUV errs to the super conservative before alerting me to brake. I've only had it panic brake on me once, but I was so shocked by it and taken off guard that I've turned it off every time I drove it since. Maybe I'm the oddball, or a control freak, but after driving for decades I know how a vehicle will respond under certain braking conditions. With AEB, I have no idea how deep into the brakes it's getting and can't anticipate the car's movement, which is less than optimal in a giant 7 passenger SUV. Not to mention the cars behind me having to brake like mad to avoid rear ending me. And to nip the obvious in the bud, I'll start leaving more room when people quit cutting me off for doing so lol (mind you this is all city driving for the AEB scenario)
As for speed, I really hate that I sound like a 2a advocate but I really think it's cultural. When I lived in Germany, I noticed that the Autobahn was in comparable condition (road-wise) to the US, but to my recollection studies didn't find that the increased speed corresponded with an increase in fatality accidents. Added to that, I'm American. We have huuuuuge distances to cover at times compared to our European counterparts. Adding several hours to a trip is a non-starter for most folks.
I really think increasing the minimum driving age to 18 or even 21 (the biggest and main factor imo), making a license harder to get (but not necessarily more expensive since a license is all but required if you don't live in a major city), and applying cultural pressure to treat the 2-3 ton chunk of metal moving at 50-80mph with respect would do as much as anything to reduce vehicle fatalities.
Man, I've been doing 80 and even 85 on freeways and there will always be some speed junkie trying to weave around me like I'm an old man in the left lane.
I'd still rather leave room on normal circumstances with actual cars on the road. They can save their 5 seconds in traffic with 1000% he risk.
I definitely leave room on the highways. Bumper to bumper at 80mph is asking for disaster lol.
I was talking more about how leaving extra room on my commute or just around town seems to be an invitation for every Tom, Dick, and Mary to scoot on in ahead of me. So I generally leave about half a car length while tooling around town.
I always think it's so funny when I'm going the exact same speed as the car in front of me and they just need to get in that gap because it's too big!
My favorite is when I then pass the super impatient car once the first car gets out of the passing lane.
Even if you believe AEBs are more harm for you than good, they will help the guy behind you stop in time.
Sometimes there is no avoiding the guy behind you, no matter how much you mind your six.
I said it in another reply, but I don't think we should abandon the technology. I just don't feel like they're in a production-ready state.
I shouldn't have to be afraid of my vehicle doing something unpredictable and uncontrollable at 25 or 85mph. Until the tech comes into its own, I'll just keep turning it off. (or for my personal daily, just avoid newer cars with the nannies in general).
Edit: I'd also like a study as to whether or not drivers are becoming too reliant on the nannies to a point where the driver feels like the car is driving itself while occasionally asking the driver's opinion. I'm sure the benefits outweigh the concerns, but in this weird nebulous twilight between the drivers driving and the roll out of self-driving cars, I think there's a potential for people (especially new drivers) to assume the car will protect them no matter what.
That's because most traffic fatalities don't occur on freeways. Despite being the highest speed roads in the US, they're relatively safe for their speeds, because there's no cross traffic or super complex driving taking place.
I think people who think they are above average drivers, myself included, find automated driver assists more distracting than naturally paying attention to the road.
The beeping at things I know aren't any risk, or pulling the wheel while I'm in control mean I would much rather get an older box without this stuff.
That said, I still remember the call-of-the-void first time driving on the motorway - the knowledge of driving a giant metal box and the only thing stopping me from killing someone is my attention and societal trust in obeying traffic laws.
So it's also hard for me to argue with higher safety standards when most people see driving as purely utilitarian.
I can definitely understand that. Maybe it's "old man yelling at clouds" but the widespread use of giant touch screens and random blinking warnings, chimes, etc. distract me way more than whatever it's trying to get me to notice.
While I'm not impressed with the current tech in cars that doesn't mean they should all be abandoned. I remember the first generation airbags being regarded as almost as dangerous as just hitting the steering wheel lol.
And for added clarity, I'm also in favor of requiring special endorsements for cars over a certain horsepower. I don't think most of the population can or should hop into a Dodge Hellcat or Porsche 911 without some extra instruction or training.
Essentially a lot of this is re-emphasizing the potential dangers and responsibility of driving. Complacency and distracted driving is as much a culprit as speed (again, just one man's observation)
It was years ago now, but I remember the first time I had one of those warning beeping events happen to me while I was driving. It was a friend’s car so I didn’t get the chance to go through the manual to know what to expect.
I was driving a route I was familiar with, and after a random bend, the car started beeping at me. It was a quiet street but I was definitely distracted trying to frantically check the dashboard lights to see what part of the car was catastrophically failing (“engine temp is okay, airbags seem fine, brakes still work, fuel isn’t low, what the hell is it???”)
I pulled over to the side of the road and it immediately stopped. I couldn’t figure it out, so after a few minutes, I got back to driving. It didn’t start again until I went around another bend, and rinse and repeat this process two more times before I realised that a tiny red blinking icon was telling me “a passenger hasn’t got their seatbelt on” while the beeps were happening.
Turns out, I had a slightly heavier than usual backpack on the passenger seat, and when I rounded the bend, the weight in the bag shifted and made the car think someone was sitting in the seat without their seatbelt. When I pulled over, and came to a complete stop, the weight in the bag shifted just enough to drop below the threshold of some sensor in the seat, and it said everything was okay again.
I quickly learned to put my bag into the footwell instead of onto the passenger seat, but for most of that hour, I was bewildered much more than I was “kept safe” from some perceived grievance that the car levelled at me.
I don’t know if there’s a point to this story, other than maybe “nondescript beeps should always be accompanied by some easy way to identify what they are beeping about, without requiring the user to already be familiar with the gamut of possible beeps and boops”. I guess modern cars with their displays could write it out, but even a bad recording of a voice saying “seatbelt warning” or something would have been nice?
One of the most annoying things about my car is that passenger seatbelt warning. The idea in general is fine, but if I have a bag or something on my passenger seat, it will continue annoying me, because there's no way to disable it.
Like, seriously? The designers of the car couldn't anticipate a single situation where some weight would be on the seat but there's a valid reason why the seatbelt doesn't have to be fastened?
Normally it's fine, I just put whatever it is on the foot well like you described, but sometimes it's a bulky item that won't fit so Im screwed. I've started just keeping the passenger seatbelt fastened at all times just to avoid the warning, which probably isn't good for it, but whatever.
For what it's worth, Honda has had it figured out since 2014. My car recognizes when there is a weight on the seat and it turns off the airbag, but it is not a high enough weight to set off the seat belt warning.
I'm sure it's also a child safety feature in case I was dumb enough to put a small child in a car seat in the front seat
I remember reading some petrolhead blog a long long time again where he made an argument that, once upon a time, a supercar could get your killed if you didn’t know how to handle it and everyone knew to be careful when flooring the gas in something like a Mustang lest you wind up wrapped around a telephone pole. Your brakes would lock up, your tires might skid, you’d stall out your transmission at speed and panic. A lot of stuff could go wrong.
But today you can start to approach that level of performance out of a Honda Civic and the combinations of driver assist features, smooth suspensions, traction control, anti-lock brakes, general stiffness and stability, etc. all make it so people feel comfortable not only driving them recklessly but staring at their damn phones while they do so!
My first car was a Nissan Sentra and I could feel when I started to get above 60mph because it would literally start to shake a little bit, and it would get worse the faster I pushed it. By the time I hit 90 it would really feel I had a little Scottie on my shoulder saying “SHE CANNAE TAKE MUCH MORE CAPT’N!” And I did this often enough, because I was a dumbass teenager. But that’s just not really a thing with a modern car anymore.
What does this mean?
shorthand for 2nd amendment, the right to bear arms. There's a popular argument to support the 2A with "guns don't kill people, people kill people" that can be likened to the metaphor of speed and fatalities here.
Thanks! That was too far a jump for me to be able to follow.
I've driven 3 cars extensively with ACC and lane assist.
2017 Toyota RAV4 hybrid
2021 Subaru Outback
2021 Volkswagon ID.4
AEB wasn't, to best of my knowledge, on the RAV 4.
ACC is, IMO, more or less mature. It's no worse than regular cruise control at a minimum, and it definitely reduces the need for AEB in highway conditions.
Lane assist is getting there, although only the Volkswagen's was good enough for me to turn on all the time. I dislike the lane-change assist though, that is 100% not ready.
I've had similar encounters with AEB, but even in every scenario it has triggered erroneously, I recognize that it's a scenario that was only annoying if I'm paying 100% attention to the road. If I were distracted, as most drivers are a considerable amount of the time, it 100% would have prevented me slamming into somebody who made a very bad choice. Or if a deer leaps into the road.
I've rented many cars in the last year when traveling for work, and I rent an EV whenever I can, which mostly have all the driver assistance bells and whistles.....
The first fucking thing I do in every fucking car I drive is turn all of that fucking shit off. I'll maybe leave the emergency braking alert turned on, but everything else can go to hell without me.
I've had at least three occasions where an unfamiliar rental car has pulled me out of my lane (twice towards a concrete barrier) because it got confused by bad markings. Once was in a Jeep (Renegade or Compass), once in a Tesla Model Y, and the third was either a Kia or Hyundai EV. I'm so tired of it, and I'm so tired of all of this pseudo-automated-driving crap that allows drivers to divert their attention without fully giving up control. People should either drive or not drive. The car should either drive itself or leave it to the driver. I think all of this inbetweenery is dangerous, and I'm interested in any studies which have analyzed crash data from that perspective.
Would you consider yourself an above average driver?
If I recall correctly, 80% of all drivers consider themselves a better than average driver...
To even it out, I believe 80% of drivers are worse than the average driver
I'm certainly an enthusiast, and have taken defensive driving in both a military and law enforcement setting, and knock on wood I haven't been in an accident in my life.
All that said, no. I think I'm maybe more aware than the average driver since I regard driving as the activity rather than one of many. But I'm sure it's been luck as much as anything. I'm no Senna, and I don't drive like the manual wants me to so I'm no better than most.
I think you are better than the average driver, and as so, this technology isn’t meant for people like you.
The average driver hasn't taken a defensive driving course. This automatically places you in the top 10%.
I consider myself a very safe driver, but after several decades on the roads, I can think of a few times that it was just plain, dumb luck that I didn't get involved in a serious accident. It's a sobering thought.
I find this interesting. I had at least one auto brake incident help me (I probably would have been fine but it should didn't hurt) and the few others i've had were neutral (overly cautious maybe of a situation I was aware of but not dangerous). I'm also in a lexus, so certainly a nicer brand and maybe with a better implementation (not that it's 1 to 1...)
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About 42,000 people die every year from automobile collisions in the United States. 100% of these deaths are unnecessary and 95%+ of them are realistically preventable in the near term. Traffic collisions are fundamentally caused by vehicles being big and driving fast in the wrong places.
Combine reductions in weight and speed and additions of infrastructure and you can practically reduce traffic violence to Zero or Near-Zero levels. If we are going to assume that cars need to have some moderate amount of weight/mass (this is not a fact of life but a sociological assumption of how we move around), the best two solutions are reducing speed and improving the built environment.
There are three general ways to reduce speed, in order of theoretically greatest effectiveness to least effectiveness:
No matter the reason someone may choose to drive dangerously, the fact that they are able to make that choice is an unnecessary opportunity for harm. We can stop people from making dangerous choices with infrastructure designs and technology in automobiles. By itself, beeping at them doesn't really do anything and probably just contributes to cognitive overload.
People pejoratively talk about the "nanny state" and opine about freedom and whatever. That's cool. You won't have that opinion when your sister is hit by a speeding driver and dies. We can totally stop all traffic deaths and reach Vision Zero.
A traffic safety advocate in my city has written a story about he and his entire family, including his young daughter, being hit by a car/truck and hospitalized. I have not met this person but his story is so perilous. The collision did not need to happen; it was totally avoidable; it is similar to virtually all pedestrian collisions in this country.
In addition to causing death and suffering, traffic violence costs this country $340 billion per year in medical costs, lost productivity, property damage, and other expenses. Even if you don't have a heart, it should be clear that there is no benefit to the status quo.
Auto-braking systems are an example of a technology solution that can reduce traffic violence. Mandating the implementation of this technology in all vehicles, and better versions of it, is a necessity. It must be done as soon as possible.
To me the useful part about this is that AEBs will apply the brakes whether or not the driver responds to the beeps. Drivers have less ability to drive dangerously. That's a good thing.
There has been some fuss lately about self-driving cars. We don't yet understand how they will affect our cities. But it is becoming empirically obvious that we benefit from minimizing the amount of time humans spend manually operate heavy machinery on our roadways. Humans are terrible at driving. I often advocate for infrastructure solutions, and we still need those, but by effectively removing the source of most crashes (human error/recklessness), we prevent most incidents to begin with.
And the technology is getting better.
Policy/regulation is really forcing better safety features. Automakers only do things voluntarily when there's a sense in the air that they'll be regulated either way, so they decided to get a little ahead of the curve. Now they're being pushed further.
I don't think it should be physically possible to drive at 90 mph due to inherent safety concerns, but this is a good first step.
About 7500 pedestrians are killed per year in the US. Saving 360 lives is great. It's also a drop in the bucket. This tech needs to get way better. We also need to continue minimizing the use of automobiles in dense urban areas because as long as humans are able to pilot oversized vehicles around Vulnerable Road Users (which, even with self-driving cars, will remain a reality), they will cause death.
Of course the auto industry complains about regulation.
I think this disparity is telling. Of course the companies who make profits off of selling cheap and dangerous vehicles will massively inflate their data points and try to stop regulators from making things safer for everyone.
The hard truth is that if cars can't be made safely, we simply shouldn't be driving as many cars. "The economy noooo": please see previous $340 billion/yr figure. There are lots of ways to transport people far more safely and efficiently than using automobiles. The US formerly had an incredibly robust streetcar and inter-city rail/bus system, but intentionally tore up that infrastructure for the sake of private automobile use. There is no way this software will inflate automobile costs by $4000+. I would believe $350, but that's worth it for society. (For the lifetime of a car, that's $35/year; the collective costs of traffic deaths in that period are ~$3.4 trillion.) Regardless, the cost of technology like this will continue to drop as it matures.
Long-term, most of the technological problems leading to possible cost increases described in this article would be resolved if automobiles were physically restricted via software from driving at high speeds. You don't have to develop complicate hydraulic brake upgrades to stop more quickly at high speeds if cars are physically prevented from driving at high speeds to begin with. You don't need ultra-advanced LIDAR to see really far ahead if the car isn't traveling extremely fast. For the record, I think all of the changes required by the 2029 regulation are worth it. I don't necessarily have a problem with cars driving at 65 mph on highways, but beyond that, for the future, we can bypass the law of diminishing returns by capping the amount of work the complex tech needs to do using simpler overarching limits.
I agree with your overarching point - reducing speeds reduces the severity of crashes and it's an "easy" fix compared to fancier technology solutions. I'd love to see it, but it would be hideously unpopular. You'd basically need a generation raised with it before you get real acceptance. Seat belts were this way, the difference being that the non-compliers mostly put themselves at risk. Unfortunately, I don't think we'll see regulation to really push speeds down from the incoming administration, or frankly, anybody currently on the horizon from either side of the aisle.
Just to touch on some of the finer points:
This is almost beside the point of your post, but I think it's worth saying every time this point comes up: humans are bad at boring, repetitive tasks, which driving often is. However, humans are excellent at reasoning their way out of complex, novel scenarios, and the current generation of autonomous vehicles aren't good at that, nor are they good at knowing when they've gotten into one of those situations. Until the autonomy systems can reach a point where they can recognize their limitations and gracefully safe the vehicle, we're going to see the kinds of failures like the Cruise dragging death.
The point stands that infrastructure and speed reduction are non-tech solutions that could also have a big impact. If we must have technological solutions, systems that keep the human active in the driving task like AEB are a much better option.
If we're talking about radar only highway AEB, then I would be inclined to buy the $350 figure. But the other passage you quoted, about the greater requirements:
Radar doesn't see meat, so unless everyone starts wearing tinfoil hats, meeting these greater requirements is going to require multimodal sensing -- at least cameras, and maybe LIDAR. In that case, I think the $4200 figure is likely reasonable.
To your point of requirements needed for the AEB: Many of these features are already required to be standard in cars, so the added cost should not be affected by them.
Personally the worry isn't the systems as much as it is the overconfidence in the capability of the systems, like a lot of new car/tech stuff. A lot of people, for whatever reason, trust the tech implicitly until they experience a downside firsthand. And those downsides are so downplayed by marketing you usually have to hunt for what they even might be.
Have a friend who was convinced the autobraking was foolproof because the salesman had them drive the car at a wall at the dealership. Never questioned if it had any limitations at all. Hoping the "Above 55mph 100% of collisions occurred" might make them tailgate less on the highway at least.
As with a lot of this, a better overarching solution is not to make driving a task with less human interaction. Spending possibly hundreds of hours being lulled into a sense of security by the automation that nothing bad can happen, only to have to take action in a split second to avoid death, is not a recipe for safety. Having less people operating vehicles is. Preferably trained professionals on mandated in grade separated travel corridors depending on speed/distance. Like a modern tiered transportation system involving cars, but also having trains/trams/bikes/walking spaces all separated instead of requiring everyone to drive everywhere.
Generally agree with your j points. I'm not arguing for autonomous cars (or at least, not trying to). But if we're going to tak about them, then I at least want to be real about their limitations.
You're right. That's just people shifting risk to the driver to make money selling autonomy that's not ready. This is what I was talking about when I said, "Until the autonomy systems can reach a point where they can recognize their limitations and gracefully safe the vehicle...". The car has to give the driver realistically 30 seconds to two minutes to remain situational awareness and swap back in to the driving task. But that's a long enough time that the car realistically has to be able to extricate itself from almost any situation, and far from where current vehicles are (from the bits I've seen).
I find this framing interesting. It is more that a lot of roads in the US are more or less encouraging drivers to drive faster. Roads designed with traffic calming in mind generally encourage drivers to drive roughly the speed limit.
It's a bit of a nitpick and maybe a bit semantic. I mostly noticed it because to me, it stood out as a slightly different cultural view on traffic.
I do think that traffic-calming measures and overall smarter road design is more effective than your first point. But, I also realize that in the US the first of your points is much more likely to be implemented. So from that perspective it is more effective.
I'm starting a highway club. To join, slap a green sticker with a white 55 on it on the back of your car. If you see another one on the highway, pull up ahead of them, then slow to 55. That's the signal for you to pull into the next lane over and also set to 55.
You'll piss off giant swaths of people, but you'll be reducing emissions, helping traffic merge in better, and reducing the ability for everyone in their murderboxes to do murders.
in LA, that sounds like a great way to get caught in Road Rage. I've seen some absolutely alarming things people will do to try and keep going 90 in a 65 that clearly already has some congestion.
Ditto in Philadephia...thankfully they've been limited by geography from making many 5+ lane wide roads here. But such is the risk of direct action. Remember, the correct course for dealing with congestion is to move at about 3-5 mph lower than the actual ~5 minute travel speed, with a substantial buffer in front of you order to facilitate merging and preventing the "hit the brake" chain reaction which causes complete stops even if traffic is normally flowing around 30-40 mph.
A lot of highways are starting to adjust the speed limit dynamically to encourage this exact behavior.
If you need to calculate manually without touching your phone. counting 60 missisipi's to get your 1-minute travel speed is much easier, then comparing the odometer. And provided you're not already in total standstill, that will get you close enough to start properly gauging.
I'll be honest, I have no idea what a five- or one-minute travel speed is or why you would manually count 60 seconds, as if that's likely to be particularly accurate. Like, okay, I counted off a minute, what am I supposed to be looking at?
Reading through it for the third time, are you saying check your odo, count time, check your odo again, and then you have the average speed over that time period?
Yes. I have not yet consumed the proper amount of coffee. Figure out your average speed. Counting will be more accurate unless your clock has a second timer or your car clearly displays average speed.
If you did that here, you'd 100% be shot dead on the road within the year.
I'm all for more stringent penalties for traffic laws, but you should leave enforcement to police.
Agree to disagree. While I can't speak to regional differences, that sounds like a vastly overblown fear. According to this:
So, nationwide that comes out to be 32 murders and 1,800 injuries per year attributable to road rage. By contrast, there were just shy of 43,000 fatal road crashes a year. You're about 20x more likely to be killed in regular course of driving than being a victim of significant road rage.
Even if road rage incidents increased 10x, if it had a 10% reduction in speed-related fatalities, it would still be a net win.
Direct action will also be exponentially more effective, in part because speed chases to stop speeders are even deadlier. But also because the pool of drivers is on the order of 240 million, or morw than 2/3 of the United States population. If 1% of them did this, that would be more than double the police force of the entire nation. 1% of drivers could permanently lower traffic speeds just by consistently blocking speeders from physically passing.
It's ok if direct action isn't for you. But for me, this is a small risk I'm willing to take. It's certainly not nearly as risky as protesting outside of a car, church, city hall, or police station....especially if you happen to be brown.
You're forgetting that the vast majority of drivers aren't intentionally trying to instigate people on the road. What you're talking about is.
If you're serious about doing this, I'd definitely advise you to reconsider, because the risks are likely way higher than you're estimating.
I've been doing it myself for 5 years now. Although I'm outside of Philadelphia so YMMV.
Depending on your state, this may be illegal.
e.g. NJ
According to this its a fine and two points.
Also related for NJ if your plan is to be slow in multiple lanes with a friend is the “left lane law”
While that does impede my plans for going at 55 in a 65 continuously, it would not negate the plan at 60 mph. I'd want to double-check that with a real lawyer, but "technically correct" means that if I'm traveling at the speed limit, it is not I who is breaking the law. The speed limit is theoretically the reasonable movement of traffic, and anything more than that is unreasonable moving of traffic. The technical reading of the law would indicate going 60 mph in the right, and passing anything slower on the left, would be the correct course of action.
Left lane person goes at 65 mph, right at 60. This is in compliance with the law, as going over the speed limit is against the law. Slowing down to proper speed limits in construction zones (generally 45-55) will also have the stated effect without violating the law.
Speeding in NJ also gets points on your license. 1-14mph over will give you two. 30mph over will give you five. So I could get the same points for driving at 30mph on the highway as I could for driving at 66 mph, if the officer felt like harassing me (or more likely, somebody with brown skin).
Additionally, I would note that bringing about change is also rarely a legal endeavor, and always carries risk. In the realm of safety, I'd be much more worried about general assholes driving recklessly than the cops in that vein, given my whiteness.
Anecdotally, I don't own a vehicle with automatic braking but I've rented several in the last ~5 years. Having logged 20k+ miles driving vehicles with adaptive cruise control, I won't ever rent a vehicle for a long road trip that doesn't have that feature (having gone as far cancelling reservations at the rental desk when I discovered that what I'd booked didn't have it). Automatic braking has saved me and my loved ones and possible others on the road from certain injury and possible death on at least 2 occasions. In both of those instances, the AEB detected a danger and had already begun braking before I detected the danger. Milliseconds save lives. More generally, the reduced cognitive load from not having to constantly consider vehicle speed or distance between my car and the car ahead of me a) makes the trip much less exhausting and b) possibly prevented even more opportunities for disaster. 10/10 will AEB again.
I think systems like this are worth putting time and money into as they have pretty clear and achievable goals, and also, even in extreme failure states, are likely to be less dangerous than the issues they're solving.
The cost is a real issue, but ideally these are the "stop gaps" of safety, while we transition to better mass transportation for the average person. Sadly since that's not happening, it's still probably worth raising the barrier to entry on a car even farther for safety.
I would be fine with the government providing some of the funds required to implement such systems. Yes, like anything else, the government handing over money for this could be abused, so it would have to be restricted somehow (maybe for $500 per car if the cost is $350, as that would provide an incentive).
This is a public safety issue, and it deserves government funding if need be. Stop signs can cost thousands of dollars if labor and delivery are included in the calculation - $500 per vehicle isn't bad when comparing various road safety expenses.
Sure, but it might be $4200 per vehicle.
Estimates are north of 10 million new vehicles sold a year.
So $5,000,000,000 - $42,000,000,000 a year.
Worse, is that often incentives like this just don't hit the consumer. The government pays for it, then the company says "our new safer car!" and marks it up by $5000. You can try to make sure they pass it on, but success on that kind of thing is not exactly stellar.
Personally I think price should be a significant part of the decision to mandate this.
To flip this around on things we take for granted, I’m sure it’s also a little bit cheaper to manufacture a car that doesn’t have seatbelts, or ABS, or airbags, or carefully engineered crumple zones, or all kinds of safety features that are just considered default nowadays.
A quick search indicates that replacing airbags can sometimes cost in the range of $1000-$5000 dollars (including materials and labour) which seems about on-par with these estimates by the car companies who are complaining about the price.