10 votes

The Witcher renewed for eight-episode Season 2 at Netflix ahead of series premiere

6 comments

  1. [6]
    Gaywallet
    Link
    That's very uncharacteristic of Netflix. I wonder why they already chose to renew a second season before they have any data on watching habits... perhaps they are relying on critic consensus plus...

    That's very uncharacteristic of Netflix. I wonder why they already chose to renew a second season before they have any data on watching habits... perhaps they are relying on critic consensus plus some sort of data mining on hype and search history?

    I was already excited to see how this was going to turn out, I hope the renewal is well justified !

    3 votes
    1. mrbig
      Link Parent
      Contracts. They got good data and algorithms, already watched some episodes, anticipate great revenue and don't wanna lose talent between seasons. Henry Cavill alone is a tremendous liability....

      Contracts. They got good data and algorithms, already watched some episodes, anticipate great revenue and don't wanna lose talent between seasons. Henry Cavill alone is a tremendous liability. Star power is a double-edged sword. It will boost your show, but they're highly disputed.

      Better guarantee an early renewal for cheap than spend more money after it becomes a hit.

      2 votes
    2. [4]
      NaraVara
      Link Parent
      Is it? I feel like they've done that for most of their shows. Many shows take more than a season or two to actually find their audience, so it's not atypical for a network to be willing to renew...

      That's very uncharacteristic of Netflix.

      Is it? I feel like they've done that for most of their shows.

      Many shows take more than a season or two to actually find their audience, so it's not atypical for a network to be willing to renew for two or three seasons to give things they believe in a chance. For example, apparently Battlestar Galactica apparently never really got enough viewers to be worth the money and they probably would have gotten a better cost/viewership ratio by airing Firefly reruns or something. But it was such a critical darling that SyFy (neƩ SciFi) thought it was worth it to keep it around just to get themselves some "prestige TV" cred and attract attention to the network (both from potential shows and from viewers).

      For Netflix I suspect these announcements are a marketing tactic. They probably knew they were going to spend [$X] to get this IP off the ground anyway, so as long as the contract negotiation is happening they might as well get some positive buzz for the show by signaling confidence in its quality.

      Plus, when you've got very bankable stars on the table it's useful to lock them down early. Once the show is released and it's proven that this show will be popular, those actors and actresses have a much better bargaining position than pre-release, where it's still ambiguous. Most of the time actors don't even know whether the thing they're in is going to be any good until they see it finished.

      1 vote
      1. [3]
        Gaywallet
        Link Parent
        While they are more likely to renew shows for a second or third season when they aren't doing super great, when they choose to renew things has historically been some time after the show has been...

        While they are more likely to renew shows for a second or third season when they aren't doing super great, when they choose to renew things has historically been some time after the show has been out and they have had time to collect data on viewership. Even for shows that were wildly popular or critically acclaimed.

        1 vote
        1. [2]
          NaraVara
          Link Parent
          I just seem to remember them doing it for a lot of the Marvel shows when they had them. Maybe that was an exception, or maybe they just have a lot of faith in genre/nerd media.

          I just seem to remember them doing it for a lot of the Marvel shows when they had them. Maybe that was an exception, or maybe they just have a lot of faith in genre/nerd media.

          1 vote
          1. Gaywallet
            Link Parent
            The marvel shows were actually how I learned of their practice, as I enjoyed them and would often search to see if they had been renewed for another season. While some of them did end up getting...

            The marvel shows were actually how I learned of their practice, as I enjoyed them and would often search to see if they had been renewed for another season. While some of them did end up getting renewed quite quickly after the new season released, I don't remember any being renewed for another season before airing their current season.

            2 votes