EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO
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@timsweeneyepic: @GV_Delchev @riggedforepic @BeegorBucleor @MrAngryBates If Steam committed to a permanent 88% revenue share for all developers and publishers without major strings attached, Epic would hastily organize a retreat from exclusives (while honoring our partner commitments) and consider putting our own games on Steam.