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Behind the moving image – Sumo

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  1. AugustusFerdinand

    To celebrate the upcoming Tokyo Olympics 2021, France Television shared their campaign ‘SUMO’, which follows a sumo wrestlers journey to the Olympic Games, in a Japanese-style 2D animation. Produced by Mikros MPC, the teams worked in close collaboration with character designer, Stéphane Levallois, and MullenLowe France, to produce the spot in its entirety, and honour the Japanese culture, the values of the Olympics and tease the new disciplines (skateboarding, mountain climbing, baseball and surfing) that will debut at the Summer Games. ‘Sumo’ is the first film for which the team at Mikros MPC had to develop a film inspired by Japanese prints.

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