Here's a Twitter thread that I thought did a good job of critiquing this article.

Some specific points:

• the aesthetics are not the issue. corporations would co-opt any successful / viral aesthetic regardless of content.
• is a lower barrier to entry for making good looking infographics bad? it takes a lot of work to make things look good, and that eats up a ton of resources for orgs that could be spending their energy in actually doing things