6 votes

Mattress maker Casper files for IPO

Posted by Deimos
Tags: business, ipo, casper, mattresses, beds, furniture, author.dan primack, source.axios, short read
https://www.axios.com/casper-ipo-mattress-48f9be2c-6298-4b6f-bdb0-85eba75c854a.html

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Authors
Dan Primack
Published
Jan 10 2020
Word count
37 words

1 comment

  1. Deimos
    Link
    A writer at The Atlantic's take on the financials in the filing:

    A writer at The Atlantic's take on the financials in the filing:

    This appears to be Casper's business:

    Buy mattress at $400.
    Sell at $1,000.
    Refund/return 20% of them.
    --> Keep $400, on avg.

    ... then spend $290 of that on ads/marketing.
    ... and $270 on admin (finance, HR, IT).
    --> Lose $160.

    Repeat.

    6 votes