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A new academic field is trying to pinpoint what makes things cute – and why we can’t resist them

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Tags: sociology, psychology, cuteness, kumamon, japan, author.neil steinberg, source.the guardian, long read
https://www.theguardian.com/world/2016/jul/19/kumamon-the-new-science-of-cute

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Title
The new science of cute | Neil Steinberg
Authors
Neil Steinberg
Published
Jul 19 2016
Word count
4429 words