IIRC the Ben & Jerry’s / Unilever relationship has always been tense but there’s been an understanding that the parent company will remain hands-off. This feels like a crossing of the Rubicon....
IIRC the Ben & Jerry’s / Unilever relationship has always been tense but there’s been an understanding that the parent company will remain hands-off. This feels like a crossing of the Rubicon. It’s sickening to me how many corporations are (deliberately, publicly, shamelessly) abandoning their “values” the moment Trump takes office. Like, I get it, most of these values were just PR anyway, but don’t the decision-makers see that this kind of rapid amoral about-face is bad PR? Or is it their estimation that the world has flipped so completely that it’s ready to regard this as virtue signaling?
It’s one thing to see the MAGA right bragging about their lack of empathy, but it’s alarming to see the same move being echoed by big mainstream consumer brands. Hope it blows up in their faces.
I sincerely mean this as no offense, but you should almost certainly assume that any statement made by a company is a PR move and that their number one priority is and always will be profits. This...
I sincerely mean this as no offense, but you should almost certainly assume that any statement made by a company is a PR move and that their number one priority is and always will be profits. This goes doubly so for publicly traded companies, as they often cannot do anything but the wishes of the shareholders, who almost invariably are in it for the money and do not care about the success of the company beyond how long they intend to hold shares for. It is truly rare for companies like Ben & Jerry's to exist in the world as it is, and outside of a repeated and proven history of having a mission to do good in the world (or literally do anything but chase maximal profits) you should assume any statement is entirely based from that motive - a calculated decision that it will win them over more profit than it will lose them.
IIRC the Ben & Jerry’s / Unilever relationship has always been tense but there’s been an understanding that the parent company will remain hands-off. This feels like a crossing of the Rubicon. It’s sickening to me how many corporations are (deliberately, publicly, shamelessly) abandoning their “values” the moment Trump takes office. Like, I get it, most of these values were just PR anyway, but don’t the decision-makers see that this kind of rapid amoral about-face is bad PR? Or is it their estimation that the world has flipped so completely that it’s ready to regard this as virtue signaling?
It’s one thing to see the MAGA right bragging about their lack of empathy, but it’s alarming to see the same move being echoed by big mainstream consumer brands. Hope it blows up in their faces.
I sincerely mean this as no offense, but you should almost certainly assume that any statement made by a company is a PR move and that their number one priority is and always will be profits. This goes doubly so for publicly traded companies, as they often cannot do anything but the wishes of the shareholders, who almost invariably are in it for the money and do not care about the success of the company beyond how long they intend to hold shares for. It is truly rare for companies like Ben & Jerry's to exist in the world as it is, and outside of a repeated and proven history of having a mission to do good in the world (or literally do anything but chase maximal profits) you should assume any statement is entirely based from that motive - a calculated decision that it will win them over more profit than it will lose them.