Why isn't there more discussion about the UFOs reported by navy pilots?

I normally never take reports of ufos seriously, but major news outlets are reporting on videos taken by Navy pilots and the news anchors seem to take it as a joke. Even if these ufos are just high tech government drones or weather balloons, you'd think people would at least be curious in finding out what these things are.

Around the office normally I hear chatter about the news and current events, but nothing about these ufos. Nobody brings them up. On discussion forums, talk about the ufos seems really sparse as well. Even subreddits dedicated to ufos seem to not care very much about these videos being on the mainstream news. Now with legitimate proof that there is something strange in the air, why does nobody seem to care?

What are the leading explanations to what these things are? One explanation I've heard for at least one of the videos is that it's a stationary weather balloon that only appears to be moving due to the camera on the plane moving. I can accept this explanation for that video, but what about the other videos? And what about the navy pilot testimonies? Is this all just a publicity stunt for History Channel's new show?