The word "content" in this text means works that you can consume for knowledge or for entertainment, e.g. books, films, TV-shows, video games, scientific articles, podcasts, poems, music, all of...
The word "content" in this text means works that you can consume for knowledge or for entertainment, e.g. books, films, TV-shows, video games, scientific articles, podcasts, poems, music, all of those Youtube-videos you have saved for later never to be watched again, etc...
With streaming services, apps and tools becoming worse and harder to use while also increasing their subscription costs more often to appease investors, AI is taking over not only our future jobs but also our hobbies and passions, i.e. the very thing we were supposed to be able to make more of. Sponsored as well as subtle user-made advertisements are infesting site after site, but increasingly, the interactions these ads get also come from bots. Social media is no longer a place where I “trick” my peers into thinking I had a wonderful weekend - when in reality it was mediocre at best - but instead a battleground of different actors trying to inflate numbers for short-term gain. It feels like no film, no video game or book, no service, no image, no friend nor foe on the internet exists anymore for anything other than a fleeting moment of transactional gain. Nothing seems trustworthy anymore. Nothing seems genuine.
With the most recent YouTube video by Technology Connections (“Algorithms are breaking how we think”, 22. February 2025) that talks about “algorithmic complacency” and how people today let themselves be fed curated content instead of finding the content they are interested in, it highlights a shift I have felt the past year but never have had the words to express clearly, which is the following: People don’t care anymore.
And why should they? It’s much easier to come home from a long school or work day and just get cheap dopamine without having to put brain power into searching for entertainment. After all, I’m not trying to learn anything right now.
Now, I know I am preaching to the choir on this site. I don’t need to tell you of the bad effects today’s customs and practices on the internet will have on us and especially the next generation, both short-term and in the long run, but the worst one I can see is not back pain, short-sightedness, decline of web-searching skills or even gullibility. It is apathy.
Propaganda, misinformation, disinformation, manipulation, advertising, reaching voters, gaining consumers, decreasing attention spans and a willingness to pay more as long as no additional effort is required on my part. Escaping this fate seems to require an ever-increasing supply of vigilance and effort. The thought arises: What exists behind us?
Now, this might seem nonsensical. We all love to go back to older things from time to time. Stuff from previous generations has always intrigued us. But I am asking you, have you given any thought to the mind-boggling amount of content out there that has already been made? Think about all the books, movies, music, video games - although all this most probably was made with profit in mind, it was still made by people who chose to make it because they could.
The other side of the coin is realizing how small a portion all of this represents, when compared to the amount that has been lost to time, in one way or another. Why then, does it seem like the minuscule amount of content we have left from times gone is not treated with any respect at all? Why are alternatives to modern content taken from us just because they do not entail profit? Libraries have fever books, video games are taken offline, free software starts selling your data or making the free version have big restrictions, and then there is of course the whole case of The Internet Archive. I have even had to sail the seven seas to get ahold of books that don’t come in a format that confines them to a specific, paid app. This last part is seemingly becoming the only way of accessing a whole lot of stuff nowadays, which is a shame.
In essence, as archives and physical media die, we look to the corporations of today to satiate our craving for quality content, and in so doing, we alienate ourselves from our uniqueness and our soul. Why read a boring book when this streaming service is constantly getting new movies? Why make art when AI can make it for me if I ever need it?
It is precisely for these reasons that we need to keep a steady grip of the very thing that makes us human: our interest in creating. It is good for the mind, for the body, for the personality, for the diversity.
Thus, this is an argument for - or rather, a call to action to - spending time with content that was not made for one-time use, but rather, content that respects the time you put into it, be it book, film or game, not forgetting to let yourself be inspired and expressing yourself in the process.