I bought the newly-in-print Playboy for the articles. It did not disappoint.
Or, let’s be honest, firstly as a novelty. I don't know anyone else personally who has bought, or would buy, a copy. I figured it would be interesting to see what it was like.
My wife and I stopped on Valentine’s day to buy a copy, and I think we were both surprised by the print. I knew Playboy magazines produced some notable interviews in the past, but a dozen important conversations over several decades isn’t exactly going to outweigh the sea of photographs they’re known for. The new edition was a surprising $20 in-person. It felt like a bit of a gamble, but I think it was worth it.
By the numbers, it’s ~125 pages long and features 3 pictorial photoshoots. Beyond a few pages of photos, the rest is basically all writing. There are a few ads, but nothing like the volume of ads in other magazines I’ve read recently. I figured the magazine would be full of risqué photos, but it’s more of a tasteful inclusion alongside other, more substantial discussion. It is essentially all writing, and it’s good writing.
From the outset, the Editor’s Letter (Mike Guy) sets the tone of the new printing:
Five years have passed since an issue of Playboy rolled off a printing press, and they have been strange years indeed. We’ve passed through the wreckage of a pandemic, sat on a violent political see-saw, and watched as discourse shrinks to tiny digital moments that explode into divisive range at precisely the time we need reason. Just as Playboy was frustrated with the conservative norms of the ‘50s, we want to challenge them now, too. This can mean just showing up, listening; it can mean choosing connecting and pleasure over sensation and isolation. It means rejecting poisonous, meme-driven narratives, as writer Magdalene Taylor urges in “The Rise of the Beta Male” …, her disturbing report from the front lines of our emerging dystopia about young men who have given up on sex. … The internet - OnlyFans, TikTok, and the rest - has stolen sexuality and fed it into the meat grinder of the attention economy. We’re doing our part to steal it back. As the poet Wallace Stevens wrote, “The greatest poverty is not to live in the physical world.”
I didn’t anticipate an article detailing a first-person investigation into the rise of anti-semitism, or an article about a far-out apocalyptic billionaire party, nor did I expect a humorous memoir about the rise of Nashville as the bachelorette party destination. But, these were funny, interesting pieces that spurred much discussion in my house. My wife and I have taken turns reading these long-form articles aloud each night. The article on an ultra-exclusive sex party in LA fell inline with the sort of topics I expected, but the writing and description of a beautiful spectacle made us pause and say, “that actually sounds like a fun time.”
It turns out you really can read Playboy for the articles, and more importantly resonate on the value of re-engaging human connection, disarming hate, building up our communities, and challenging our preconceived notions.
About 15 years ago, I lived with two roommates. One of them had a subscription to Playboy, with the copies stored on the back of the toilet. At first, I thought it was funny but I was pleasantly surprised by the quality of the articles, interviews, and writing.
Even back then, I feel like they had already heavily transitioned away from the focus of nudity (because there were already plenty of magazines that were far more sexually explicit than Playboy and, of course, the internet existed) and it was merely there out of tradition rather than it really being a main selling point or theme.
It will be interesting to see if they're able to find a strong enough market for their content to stay in business. Having half-naked women (and even just the name Playboy) on the cover is going to turn away a huge swath of potential readers no matter how good the writing and content is inside... there's just too much social stigma attached.
"I'm reading it for the articles!" has always been true. I mean, after we were done with the naked ladies, of course.
Okay, it was kinda true.
I first realized the interviews were really good when I found the Joseph Heller and Kurt Vonnegut interview. Then I found out they had multiple interviews with MLK. An issue with an interview with John Lennon was on news stands when he was assassinated.
Is it still a lot of TnA?
Reading the “forbidden magazine” for the articles has been something I’ve been interested in but their fixation on naked ladies has always been the thing that stopped me.
I don’t have any old copies to reference against, but my feeling is that it’s not a lot, per se. In the opening pages, there are three non-nude (albeit provocative) photos, followed immediately by the shoot with the cover model Lori Harvey, which has no nudity. There’s a centerfold model in the middle of the magazine, and there’s a photoshoot with nudity on the last couple of pages. But aside from the very beginning/middle/end, it’s basically uninterrupted. Perhaps this describes the previous formats. If it’s a new format, hopefully it indicates a new approach.
I'll have to look again when I get home to compare just how much is pictures, but I have a good number of issues from the 80s and was surprised by how much is actually written in them.
My dad had saved them because he liked anything written by Shel Silverstein - and I think that's true since he didn't think it was weird handing them over to his daughter lol
Edit: I pulled out the old issues and flipped through 2. I think I'd be a little disappointed if I was buying them thinking they were more picture oriented. The April 1980 issue is 300 pages total and only 15 are dedicated to photos of naked women. There were more cartoon boobs throughout the issue than real.
September 1985 which features Madonna nude had more, but it was still 210 pages and less than 20 had naked women being the main focus.
There are a ton of ads, mostly for cigarettes from what I saw, but a lot of the articles are about politics and both have a section for men's fashion.
I found two playboys from
2012 hidden in a drawer in my grandparents house when we were selling the estate, and I also found it wild how many ads there were in those copies. I think they contained maybe like 10 actual pictures of women between the two of them.
It was like, mostly ads. Cologne, alcohol, cigarettes and a car ad I think.
I kept them anyway, of course.
That’s just magazines in general. Unless it’s a specialty publication they tend to be advertisement vessels. The last time I picked up and thumbed through a magazine in a supermarket it was the same.
Those are nearly double or triple the length of this year’s printing. Thanks for looking through them! I really liked the fewer ads. An inflation calculator says the 1985 Madonna edition would be ~$10, so this new one being $20 is worth it to have fewer ads.
I'm generally happy to pay more for less ads, but I'm curious if that was Playboy's intention to have less ads going forward or if there are just fewer companies now willing to buy ad space from them. There's so much pressure for content online to be "advertiser friendly" that it seems like companies care more now about what images their brand is paired with?
Is it also available for e-readers?
There’s a digital version, but I’m not sure if it’s available as a PDF or an ebook format.
This is really interesting. I'd be interested to see his they develop and what their bias would be in the coming years. They could get away with some hard hitting journalism and a lot of folks wouldn't know because ya know its Playboy. I might try get a copy since iv started reading magazines recently.
Edit: can't seem to find it in the UK.
…playboy has always been light on pictorials and heavy on lifestyle content, a mixture of GQ aspirationalism and highbrow editorial thinkpieces; the focused girlie-mag content was instead published as newsstand specials…
…not surprised that they’d lean into that long-respectable brand identity for their revival, but i wonder whether there remains a substantial enough magazine market to sustain a premium editorial endeavor: a-list content doesn’t come cheaply…