17 votes

It Looks Like a Lake Made for Instagram. It’s a Dump for Chemical Waste.

5 comments

  1. [2]
    minimaltyp0s
    Link
    I often find myself asking, when I see reference to the shenanigans of these "influencers": Who is being influenced, and to do what? What's the endgame here? I appreciate I'm a grumpy old man so...

    I often find myself asking, when I see reference to the shenanigans of these "influencers":

    Who is being influenced, and to do what?

    What's the endgame here? I appreciate I'm a grumpy old man so far outside of the loop that the loop is a dot to me, but maybe I'm just missing something obvious?

    4 votes
    1. dubteedub
      Link Parent
      These people have tens or hundreds of thousands of followers on their social media accounts. So they are influencing all the people that enjoy their photos and posts. Companies pay influencers to...

      Who is being influenced, and to do what?

      These people have tens or hundreds of thousands of followers on their social media accounts. So they are influencing all the people that enjoy their photos and posts.

      What's the endgame here?

      Companies pay influencers to boost their products.

      What do influencers charge per post?

      It depends on the influencer, and their follower numbers. A micro-influencer, which is someone that has 10,000 to 50,000 followers, is actually pretty valuable. They used to only pick up a couple hundred bucks, but today, they get a minimum of a few thousands dollars a post.

      Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you’re getting into territory where they can charge $100,000. Some can even get $250,000 for a post! Especially if the content is on Youtube and the influencer is in the gaming industry.

      So these folks amass a large following by posting cool photos and or blogging about their life, then companies pay them big bucks to promote their products or services on their channels.

      11 votes
  2. [2]
    dubteedub
    Link
    I find it very fascinating how far online influencers will go for the perfect picture. That people will go out of their way to visit a chemical dumping site just for the clear blue water it...

    I find it very fascinating how far online influencers will go for the perfect picture. That people will go out of their way to visit a chemical dumping site just for the clear blue water it creates would be an outlandish thought just a few years ago. Now it is so common that the company that is dumping its waste there had to issue a warning.

    It is also just strange because I am sure there are plenty of actual lakes around the world that look like this naturally.

    3 votes
    1. cfabbro
      Link Parent
      Yeah, it’s pretty weird they chose a toxic dump to take their photos at, since turquoise water is not exactly uncommon. Almost every mountain glacier fed river and shallow lake during spring thaw...

      It is also just strange because I am sure there are plenty of actual lakes around the world that look like this naturally.

      Yeah, it’s pretty weird they chose a toxic dump to take their photos at, since turquoise water is not exactly uncommon. Almost every mountain glacier fed river and shallow lake during spring thaw will have that colour due to the high concentrations of rock flour suspended in them, and there are a ton of those in the Rockies, Alps, Andies, Scandes and Himalayas. But after a quick google search there doesn’t actually appear to be any in Russia... so I guess these influencers are taking what they can get.

      3 votes